Overture Rolls Out AltaVista Toolbar
Media

Overture Rolls Out AltaVista Toolbar

21y Brian Morrissey

Overture Rolls Out AltaVista Toolbar

Days after rival Google rolled out its new toolbar, Overture answers with one of its own, featuring a pop-up blocker and translation features. Read Mo...

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MSN Search Tests Worrisome for LookSmart
Media

MSN Search Tests Worrisome for LookSmart

21y Brian Morrissey

MSN Search Tests Worrisome for LookSmart

The paid inclusion company says Microsoft's evolving search strategy could cripple its MSN distribution agreement. Read More...

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Google Officially Releases Toolbar Update
Media

Google Officially Releases Toolbar Update

21y Brian Morrissey

Google Officially Releases Toolbar Update

The search giant and others look to take search off the page and onto the browser, with features for blogging, popping pop-ups, and filling in Web for...

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T-Online Jettisons Overture for Google
Media

T-Online Jettisons Overture for Google

21y Brian Morrissey

T-Online Jettisons Overture for Google

The German ISP becomes the first major Overture partner to invoke a change-of-control clause to switch search providers in light of the Yahoo! deal. R...

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ISPs Block 17 Percent of Legit E-mail
Ad Industry Metrics

ISPs Block 17 Percent of Legit E-mail

21y Brian Morrissey

ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high. Read More...

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Overture Licenses Contextual Ad Technology
Media

Overture Licenses Contextual Ad Technology

21y Brian Morrissey

Overture Licenses Contextual Ad Technology

UPDATE: The search company turns to Quigo for additional contextual ad technology to buff up Content Match. Read More...

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24/7 Real Media Re-brands Search Unit
Media

24/7 Real Media Re-brands Search Unit

21y Brian Morrissey

24/7 Real Media Re-brands Search Unit

Website Results is now 24/7 Search, as the online ad company looks to further capitalize on the central role of search in the current online ad market...

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Transmeta Tabs TM8000 Chip Efficeon
Media

Transmeta Tabs TM8000 Chip Efficeon

21y Brian Morrissey

Transmeta Tabs TM8000 Chip Efficeon

The new moniker emphasizes the microprocessor's efficient use of power as an ideal attribute in a world of mobile computing devices. Read More...

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Report: ISPs Block 17 Percent of Legit E-mail
Media

Report: ISPs Block 17 Percent of Legit E-mail

21y Brian Morrissey

Report: ISPs Block 17 Percent of Legit E-mail

The false-positive rate declines slightly in the first half of the year but remains high, according to figures from e-mail delivery company Return Pat...

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eBay Invokes Trademark on Google Keywords
Media

eBay Invokes Trademark on Google Keywords

21y Brian Morrissey

eBay Invokes Trademark on Google Keywords

The Internet auction giant flexes its legal muscle to get Google to stop selling keywords bearing its trademarks. Read More...

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New Ask Jeeves Campaign Sidelines Butler
Media

New Ask Jeeves Campaign Sidelines Butler

21y Brian Morrissey

New Ask Jeeves Campaign Sidelines Butler

The multi-media campaign emphasizes its buffed-up search technology rather than its natty butler. Read More...

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Study: Agencies Still Skeptical of Interactive Advertising
Media

Study: Agencies Still Skeptical of Interactive Advertising

21y Brian Morrissey

Study: Agencies Still Skeptical of Interactive Adv...

Gartner finds ad agencies unconvinced by the online ad industry's efforts to promote the Web as effective for branding. Read More...

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Google Backtracks on AdSense Changes
Media

Google Backtracks on AdSense Changes

21y Brian Morrissey

Google Backtracks on AdSense Changes

UPDATE: Just a day after making changes it said would make AdSense ad space more valuable, the company withdraws the features due to publisher complai...

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DMA-Delayed Best Practices Skirt Spam, Permission Issues
Media

DMA-Delayed Best Practices Skirt Spam, Permission Issues

21y Brian Morrissey

DMA-Delayed Best Practices Skirt Spam, Permission ...

EXCLUSIVE : The DMA doesn't define spam, nor say whether opt-in should be the industry standard in the e-mail guidelines it suppressed. Read More...

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Google Inks iVillage Deal, Makes AdSense Changes
Media

Google Inks iVillage Deal, Makes AdSense Changes

21y Brian Morrissey

Google Inks iVillage Deal, Makes AdSense Changes

The women's Web site signs on for paid search and contextual advertising, while Google offers AdSense customers more tools. Read More...

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Eyeblaster Adds Streaming Capabilities
Media

Eyeblaster Adds Streaming Capabilities

21y Brian Morrissey

Eyeblaster Adds Streaming Capabilities

Its new rich media platform will offer streaming ads of up to 1 megabyte that will not slow page loading. Read More...

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DMA Releases International Anti-Spam Law Summary
Media

DMA Releases International Anti-Spam Law Summary

21y Brian Morrissey

DMA Releases International Anti-Spam Law Summary

The summary of international anti-spam measures comes as the group is under fire for halting the release of long-awaited e-mail marketing guidelines. ...

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Yahoo! Replaces Branding Agency
Media

Yahoo! Replaces Branding Agency

21y Brian Morrissey

Yahoo! Replaces Branding Agency

WPP agency Soho Square displaces longtime Yahoo! branding agency Black Rocket, as the company's new CMO makes her first major move. Read More...

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iVillage Acquires gURL.com
Media

iVillage Acquires gURL.com

21y Brian Morrissey

iVillage Acquires gURL.com

The women-focused Web site sets its sights younger by adding the teen community site from cost-cutting Primedia. Read More...

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CareerBuilder Snatches MSN
Media

CareerBuilder Snatches MSN

21y Brian Morrissey

CareerBuilder Snatches MSN

The jobs site notches its second major distribution deal in as many days, as Monster banks on its brand over distribution partnerships. Read More...

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DMA Delays E-mail Guidelines Again
Media

DMA Delays E-mail Guidelines Again

21y Brian Morrissey

DMA Delays E-mail Guidelines Again

EXCLUSIVE: The long-awaited e-mail-marketing guidelines are shelved, as some say the Direct Marketing Association is part of the problem, not the solu...

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Yahoo! Searches for Yodeler
Media

Yahoo! Searches for Yodeler

21y Brian Morrissey

Yahoo! Searches for Yodeler

The portal is holding a nationwide search for an amateur yodeler to star in an upcoming TV commercial. Read More...

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Agency News: Havas Plans Overhaul, Omnicom Retains Agency.com
Media

Agency News: Havas Plans Overhaul, Omnicom Retains Agency.com

21y Brian Morrissey

Agency News: Havas Plans Overhaul, Omnicom Retains...

Havas will restructure to revive revenues; Omnicom confirms it bought back Agency.com from Seneca Investments. Read More...

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LookSmart Turns Profit, Brightens Outlook
Media

LookSmart Turns Profit, Brightens Outlook

21y Brian Morrissey

LookSmart Turns Profit, Brightens Outlook

After giving a cautious outlook last quarter, the paid inclusion company turns a tidy profit and sees bright year ahead. Read More...

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Jupiter: Search Powers Online Ad Revival
Media

Jupiter: Search Powers Online Ad Revival

21y Brian Morrissey

Jupiter: Search Powers Online Ad Revival

UPDATE: Thanks to meteoric growth in paid listings and a revival of interest in traditional Internet ads, the researcher forecasts a $14.8 billion onl...

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Search Powers Online Ad Revival
Ad Industry Metrics

Search Powers Online Ad Revival

21y Brian Morrissey

Search Powers Online Ad Revival

Thanks to meteoric growth in paid listings and a revival of interest in traditional Internet ads, the researcher forecasts a $14.8 billion online ad i...

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MSNBC.com Taps WebRelevance to Target Ads
Media

MSNBC.com Taps WebRelevance to Target Ads

21y Brian Morrissey

MSNBC.com Taps WebRelevance to Target Ads

The news site will use the year-old company's contextual ad technology to target offers from MSN Shopping. Read More...

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