ValueClick Sees Rising Revenues, Profits
Media

ValueClick Sees Rising Revenues, Profits

21y Brian Morrissey

ValueClick Sees Rising Revenues, Profits

The online ad technology company's second-quarter results echo other positive signs the Internet ad industry has awakened from its slumber. Read More...

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MSN Claims Online Ad Momentum
Media

MSN Claims Online Ad Momentum

21y Brian Morrissey

MSN Claims Online Ad Momentum

Despite the attention paid to Yahoo!'s turnaround, MSN brags that its online ad business is booming and gaining market share. Read More...

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Overture, Knight Ridder Ink Search Pact
Media

Overture, Knight Ridder Ink Search Pact

21y Brian Morrissey

Overture, Knight Ridder Ink Search Pact

UPDATE: The one-year deal calls for Overture to provide algorithmic and paid search, as well as contextual text-link advertising. Read More...

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AOL Might Have Puffed Up Sub Figures
Media

AOL Might Have Puffed Up Sub Figures

21y Brian Morrissey

AOL Might Have Puffed Up Sub Figures

New reports raise questions about AOL's reporting of its subscriber figures, as its customer base continues to shrink. Read More...

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Earnings: Digital Impact, Aptimus
Media

Earnings: Digital Impact, Aptimus

21y Brian Morrissey

Earnings: Digital Impact, Aptimus

Digital Impact and Aptimus both narrow their net losses and hope that the Do Not Call registry sends more business their way. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

21y Brian Morrissey

IAR Bits and Bytes

aQuantive grows profits; Overture nabs Sympatico deal from Google; MarketWatch.com cuts losses. Read More...

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Study: Teens Use Net More Than TV
Media

Study: Teens Use Net More Than TV

21y Brian Morrissey

Study: Teens Use Net More Than TV

Research by Yahoo! and Carat shows how marketers looking to reach teens need to understand their online habits. Read More...

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Online Ads Are Bigger, Richer
Ad Industry Metrics

Online Ads Are Bigger, Richer

21y Brian Morrissey

Online Ads Are Bigger, Richer

A second-quarter ad-serving report shows that online ads continue to increase in size and dynamism. Read More...

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Online Ads Are Bigger, Richer
Media

Online Ads Are Bigger, Richer

21y Brian Morrissey

Online Ads Are Bigger, Richer

DoubleClick's second-quarter ad-serving report shows that online ads continue to increase in size and dynamism. Read More...

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Google, Weather.com Ink Content-Ad Deal
Media

Google, Weather.com Ink Content-Ad Deal

21y Brian Morrissey

Google, Weather.com Ink Content-Ad Deal

UPDATE: Paid listings now appear on weather searches, as Google makes another move in tying paid listings with local content. Read More...

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Ask Jeeves Grabs More Search Share
Media

Ask Jeeves Grabs More Search Share

21y Brian Morrissey

Ask Jeeves Grabs More Search Share

The middle-tier search player reports more searchers and more success at making money off them. Read More...

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Overture Sees Continued Search Growth
Media

Overture Sees Continued Search Growth

21y Brian Morrissey

Overture Sees Continued Search Growth

With Yahoo!'s acquisition pending, the search firm shows continued growth in paid clicks and price per click. Read More...

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DoubleClick Hit with Deceptive Ad Suit
Media

DoubleClick Hit with Deceptive Ad Suit

21y Brian Morrissey

DoubleClick Hit with Deceptive Ad Suit

The class action accuses the ad server of abetting a deceptive advertising scheme that used fake computer error messages to lure site visitors. Read M...

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DoubleClick Sees Ad Recovery Materializing
Media

DoubleClick Sees Ad Recovery Materializing

21y Brian Morrissey

DoubleClick Sees Ad Recovery Materializing

The ad technology company meets revenue and profit expectations, saying customers are feeling more confident. Read More...

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DMA Urges Schumer to Drop Do-Not-E-mail List Clause
Media

DMA Urges Schumer to Drop Do-Not-E-mail List Clause

21y Brian Morrissey

DMA Urges Schumer to Drop Do-Not-E-mail List Claus...

The marketing association urges members to write the New York senator to remove the provision for a do-not-e-mail registry from his anti-spam bill. Re...

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Yahoo!, ACNielsen Team for ROI Measure
Media

Yahoo!, ACNielsen Team for ROI Measure

21y Brian Morrissey

Yahoo!, ACNielsen Team for ROI Measure

UPDATE: Consumer Direct aims to give consumer packaged goods manufacturers a better idea of how their online advertising translates into sales. Read M...

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Brightmail Updates Anti-Spam Software
Media

Brightmail Updates Anti-Spam Software

21y Brian Morrissey

Brightmail Updates Anti-Spam Software

The new version includes more customization options, along with tools to combat spammers' latest techniques. Read More...

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Yahoo! Adds Site-Building Tool
Media

Yahoo! Adds Site-Building Tool

21y Brian Morrissey

Yahoo! Adds Site-Building Tool

The portal offers SiteBuilder as part of its Web hosting service, in a bid to appeal to small-and medium-sized businesses. Read More...

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FindWhat Has Solid Q2
Media

FindWhat Has Solid Q2

21y Brian Morrissey

FindWhat Has Solid Q2

Revenues and profits rise as the company sees robust growth in paid click-throughs, despite a decline in advertisers. Read More...

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E-mail Marketers, ISPs Vow More Communication
Media

E-mail Marketers, ISPs Vow More Communication

21y Brian Morrissey

E-mail Marketers, ISPs Vow More Communication

E-mail marketers and Internet service providers agree on steps to cut down on the collateral damage in the spam war. Read More...

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Google, Switchboard Ink Content-Ad Deal
Media

Google, Switchboard Ink Content-Ad Deal

21y Brian Morrissey

Google, Switchboard Ink Content-Ad Deal

The search leader's new contextual advertising program adds an online yellow pages service. Read More...

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Analyst: Google Key for AOL Ad Future
Media

Analyst: Google Key for AOL Ad Future

21y Brian Morrissey

Analyst: Google Key for AOL Ad Future

Merrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Read More...

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Poll: Spam Annoyance Leveling Off
Data insights

Poll: Spam Annoyance Leveling Off

21y Brian Morrissey

Poll: Spam Annoyance Leveling Off

A new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Read More...

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Yahoo! Nets Marketing Deals with FIFA, Frito-Lay
Media

Yahoo! Nets Marketing Deals with FIFA, Frito-Lay

21y Brian Morrissey

Yahoo! Nets Marketing Deals with FIFA, Frito-Lay

The portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Read More...

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DealTime Launches ROI Tool
Media

DealTime Launches ROI Tool

21y Brian Morrissey

DealTime Launches ROI Tool

The shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

21y Brian Morrissey

IAR Bits and Bytes

MSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Read More...

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FindWhat Finds the Spotlight
Media

FindWhat Finds the Spotlight

21y Brian Morrissey

FindWhat Finds the Spotlight

Until recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Read More...

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