Creative testing: Why is the control so hard to beat?
Digital Marketing

Creative testing: Why is the control so hard to beat?

4y Brian Bowman

Creative testing: Why is the control so hard to be...

After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...

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Facebook’s Power5 tactics: How to advertise on Facebook in 2019
Digital Advertising

Facebook’s Power5 tactics: How to advertise on Facebook in 2019

5y Brian Bowman

Facebook’s Power5 tactics: How to advertise on Fac...

Facebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...

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Strategies for how to test your Facebook ad campaigns
Social media

Strategies for how to test your Facebook ad campaigns

5y Brian Bowman

Strategies for how to test your Facebook ad campai...

Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...

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