After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleFacebook’s “Power5” set of advertising tactics incorporates all the key changes that have happened over the last few years with industry best practice...
View articleFacebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and split testing to run A/B comparisons. Rea...
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