There's a big difference between selling and helping customers buy what you sell. Do you know what it is?
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As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making.
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Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable.
There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?