Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well.
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This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile.
For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there.
Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind.
A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not.