When was the last time you and your executives watched users try to find things on your mobile experience?
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These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
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Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media.
Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains how to give personas depth and truly emphasize with customers.