NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

NBC News Digital Group Focuses on Creating Video for Social, Mobile, and Web Audiences

11y Caitlin Rossman

NBC News Digital Group Focuses on Creating Video f...

NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...

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ComScore: Consumers Watched Over 48 Billion Online Videos in July

ComScore: Consumers Watched Over 48 Billion Online Videos in July

11y Caitlin Rossman

ComScore: Consumers Watched Over 48 Billion Online...

A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...

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Social Sharing Helps Boost Box Office Results

Social Sharing Helps Boost Box Office Results

11y Caitlin Rossman

Social Sharing Helps Boost Box Office Results

Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...

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Apple and Android Fight for Hands of Smartphone Consumers

Apple and Android Fight for Hands of Smartphone Consumers

11y Caitlin Rossman

Apple and Android Fight for Hands of Smartphone Co...

A new study by Nielsen looks into which operating system is winning the smartphone market. Read More...

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Nielsen Study Shows Global Ad Spend Struggling in Q1

Nielsen Study Shows Global Ad Spend Struggling in Q1

11y Caitlin Rossman

Nielsen Study Shows Global Ad Spend Struggling in ...

Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...

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Facebook's Video Audience Bigger Than TV, According to Nielsen

Facebook's Video Audience Bigger Than TV, According to Nielsen

11y Caitlin Rossman

Facebook's Video Audience Bigger Than TV, Accordin...

A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...

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Nielsen: Display Ads Grow by 26 Percent in Q1

Nielsen: Display Ads Grow by 26 Percent in Q1

11y Caitlin Rossman

Nielsen: Display Ads Grow by 26 Percent in Q1

According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...

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IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

11y Caitlin Rossman

IAB's Updated Quality Assurance Guidelines Plan to...

The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...

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Nielsen: Global Ad Spend Slowly Rebounding

Nielsen: Global Ad Spend Slowly Rebounding

11y Caitlin Rossman

Nielsen: Global Ad Spend Slowly Rebounding

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...

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ComScore: Over 20 Billion Video Ad Impressions in June

ComScore: Over 20 Billion Video Ad Impressions in June

11y Caitlin Rossman

ComScore: Over 20 Billion Video Ad Impressions in ...

A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...

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IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

11y Caitlin Rossman

IAB, MMA, and MRC Set New Standard for Quality Ad ...

Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...

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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

11y Caitlin Rossman

Nielsen Cross-Platform Campaign Ratings Will Measu...

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...

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Nielsen: Second-Screens Are Changing Consumers' TV Habits

Nielsen: Second-Screens Are Changing Consumers' TV Habits

11y Caitlin Rossman

Nielsen: Second-Screens Are Changing Consumers' TV...

Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...

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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

11y Caitlin Rossman

ComScore: Consumers Watched Nearly 41 Billion Onli...

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...

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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

11y Caitlin Rossman

Study: Rich Media Mobile Ads Create More User Inte...

A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....

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Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

11y Caitlin Rossman

Nielsen: 61 Percent of Mobile Subscribers Own a Sm...

A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...

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ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

ComScore Aims to Deliver Unified View of Customer Behavior Across Devices

11y Caitlin Rossman

ComScore Aims to Deliver Unified View of Customer ...

The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...

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ComScore: Over 13 Billion Video Ads Viewed in April

ComScore: Over 13 Billion Video Ads Viewed in April

11y Caitlin Rossman

ComScore: Over 13 Billion Video Ads Viewed in Apri...

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...

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Yahoo Snatches Up Google VP for Around $60M

Yahoo Snatches Up Google VP for Around $60M

11y Caitlin Rossman

Yahoo Snatches Up Google VP for Around $60M

Yahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...

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Grey Grabs Majority Stake in Germany's Digital Shop k102

Grey Grabs Majority Stake in Germany's Digital Shop k102

11y Caitlin Rossman

Grey Grabs Majority Stake in Germany's Digital Sho...

Roundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...

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DMA Names Stephanie Miller VP Member Relations

DMA Names Stephanie Miller VP Member Relations

12y Caitlin Rossman

DMA Names Stephanie Miller VP Member Relations

A roundup of news from Move, Silverpop, LinkedIn, and more. Read More...

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