NBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleConsumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...
View articleA new study by Nielsen looks into which operating system is winning the smartphone market. Read More...
View articleIndustry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View articleThe IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articleA new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Read More...
View articleLast week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Read More...
View articleNielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...
View articleClose to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new surve...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleYahoo hires former Google VP of Partner Business Solutions Henrique de Castro as its COO for roughly $60 million; Eloqua announces release of industry...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleA roundup of news from Move, Silverpop, LinkedIn, and more. Read More...
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