The definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behalf of our brands.
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From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards.
Are we losing sight of the unique opportunities that digital now offers us?
Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest.
A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014.