Do you use social listening tools? Don't forget the human touch.
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Five quick tips that can inspire you to reach full potential with each tweet.
Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out.
What high school-type category does your Twitter personality fit into?
By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities.