A checklist for mid-year marketing mania

A checklist for mid-year marketing mania

8y Catherine Magoffin

A checklist for mid-year marketing mania

The summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...

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Eight concepts marketers can use from the subscription box boom

Eight concepts marketers can use from the subscription box boom

8y Catherine Magoffin

Eight concepts marketers can use from the subscrip...

Subscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...

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The four main points on the path to consumer-first marketing

The four main points on the path to consumer-first marketing

8y Catherine Magoffin

The four main points on the path to consumer-first...

Understand the data, listen, act, and analyze to build marketing initiatives your team loves to manage and your consumers love to experience. We all w...

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Three digital dilemmas that are really opportunities

Three digital dilemmas that are really opportunities

8y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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Why mobile moments are marketing's golden ticket

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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The 2015 holiday season is more omnichannel than ever

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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The 4 keys to marketing success in 2016

The 4 keys to marketing success in 2016

8y Catherine Magoffin

The 4 keys to marketing success in 2016

If expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...

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Go live! The top 5 open-time personalization testing opportunities

Go live! The top 5 open-time personalization testing opportunities

8y Catherine Magoffin

Go live! The top 5 open-time personalization testi...

What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...

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Email interaction: tell it like it is

Email interaction: tell it like it is

8y Catherine Magoffin

Email interaction: tell it like it is

One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...

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The X Factor of Excellent Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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Email Marketing: The Best Is Yet To Be!

Email Marketing: The Best Is Yet To Be!

9y Catherine Magoffin

Email Marketing: The Best Is Yet To Be!

Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...

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Seizing Inbox Innovation Opportunities

Seizing Inbox Innovation Opportunities

9y Catherine Magoffin

Seizing Inbox Innovation Opportunities

Successfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...

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Will 2016 Be The Year of Cross-Channel Synergy?

Will 2016 Be The Year of Cross-Channel Synergy?

9y Catherine Magoffin

Will 2016 Be The Year of Cross-Channel Synergy?

Few marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...

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Marketing’s Declaration of Independence

Marketing’s Declaration of Independence

9y Catherine Magoffin

Marketing’s Declaration of Independence

Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...

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4 Opportunities to Double Down on Data

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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Email: This Summer's Action-Packed Blockbuster

Email: This Summer's Action-Packed Blockbuster

9y Catherine Magoffin

Email: This Summer's Action-Packed Blockbuster

Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...

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Inbox Impact and the First Impression Factor

Inbox Impact and the First Impression Factor

9y Catherine Magoffin

Inbox Impact and the First Impression Factor

Just as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...

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Contextual Marketing Planning and the 6 Ws

Contextual Marketing Planning and the 6 Ws

9y Catherine Magoffin

Contextual Marketing Planning and the 6 Ws

The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...

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What Condition Is Your Context In?

What Condition Is Your Context In?

9y Catherine Magoffin

What Condition Is Your Context In?

To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...

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The Fine Art of Building Inbox Anticipation

The Fine Art of Building Inbox Anticipation

9y Catherine Magoffin

The Fine Art of Building Inbox Anticipation

These tips can help marketers get consumers excited about their email marketing campaigns. Read More...

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The New Mall Is Mobile – 6 Ways to Maximize Conversion

The New Mall Is Mobile – 6 Ways to Maximize Conversion

9y Catherine Magoffin

The New Mall Is Mobile – 6 Ways to Maximize Conver...

Shoppers are moving to the mobile space, so here are six tips for delivering mobile shopping experiences that will lead to conversions. Read More...

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Marketing Automation Is Driving More Money (and Accountability) for Marketers

Marketing Automation Is Driving More Money (and Accountability) for Marketers

9y Catherine Magoffin

Marketing Automation Is Driving More Money (and Ac...

Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...

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Putting the Life Back in Your Customer Lifecycle

Putting the Life Back in Your Customer Lifecycle

9y Catherine Magoffin

Putting the Life Back in Your Customer Lifecycle

If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...

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Data Must Drive Your 2015 Digital Marketing Planning

Data Must Drive Your 2015 Digital Marketing Planning

10y Catherine Magoffin

Data Must Drive Your 2015 Digital Marketing Planni...

Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...

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Email Marketing’s Day in the Sun

Email Marketing’s Day in the Sun

10y Catherine Magoffin

Email Marketing’s Day in the Sun

As indicated by a new report, email has a bright future as the hub of integrated, cross-channel marketing efforts. How can marketers use new innovatio...

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Connecting the Dots to Deliver Context

Connecting the Dots to Deliver Context

10y Catherine Magoffin

Connecting the Dots to Deliver Context

The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email ...

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Is Email Innovation an Oxymoron? No! Here’s Why

Is Email Innovation an Oxymoron? No! Here’s Why

10y Catherine Magoffin

Is Email Innovation an Oxymoron? No! Here’s Why

Email innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...

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