Look Mom, No Wires
Marketing

Look Mom, No Wires

16y Chad Stoller

Look Mom, No Wires

Your challenge in 2008: digitize, socialize, mobilize. Read More

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Building Permanent Experiences
Marketing

Building Permanent Experiences

16y Chad Stoller

Building Permanent Experiences

Three tips for improving overall brand building throughout the purchase cycle. Read More...

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The Keys to the Mobile Kingdom
Marketing

The Keys to the Mobile Kingdom

16y Chad Stoller

The Keys to the Mobile Kingdom

To sustain mobile services' growth, users need content and services that are beneficial, enjoyable, and reliable. Read More...

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Accessibility Everywhere
Marketing

Accessibility Everywhere

16y Chad Stoller

Accessibility Everywhere

Instead of advertising everywhere, why not expand your accessibility and reach so you can be accessible everywhere? Read More...

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Does Your Mobile Strategy Have Real Relevance?
Marketing

Does Your Mobile Strategy Have Real Relevance?

16y Chad Stoller

Does Your Mobile Strategy Have Real Relevance?

Questions to ask before joining the mobile marketing bandwagon. Read More...

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Where Has All of the Innovation Gone?
Marketing

Where Has All of the Innovation Gone?

17y Chad Stoller

Where Has All of the Innovation Gone?

Three minds, two boxes of pizza, and other tips for CMOs to foster excitement and enthusiasm in the workplace. Read More...

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Will Retail Sync with E-tail for Holiday Season?
Marketing

Will Retail Sync with E-tail for Holiday Season?

17y Chad Stoller

Will Retail Sync with E-tail for Holiday Season?

Uninformed salespeople and poor merchandising are among the problems encountered when consumers try to convert an online experience into a transaction...

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Filtering New Media Noise
Marketing

Filtering New Media Noise

17y Chad Stoller

Filtering New Media Noise

How to disassociate new media tactics from the insight that drives the opportunity. Read More...

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Harness the Power of Vertical Social Networks
Marketing

Harness the Power of Vertical Social Networks

17y Chad Stoller

Harness the Power of Vertical Social Networks

How to get started using vertical social networks as a marketing medium. Read More...

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Marketing on Next-Wave Devices
Marketing

Marketing on Next-Wave Devices

17y Chad Stoller

Marketing on Next-Wave Devices

Five ways to extend a brand on new gadgets and technologies. Read More...

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GPS + APIs = The Future of Mobile Social Activity
Marketing

GPS + APIs = The Future of Mobile Social Activity

17y Chad Stoller

GPS + APIs = The Future of Mobile Social Activity

Mobile marketing is all about location, location, location. Read More...

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A Reminder About iHype
Marketing

A Reminder About iHype

17y Chad Stoller

A Reminder About iHype

Three ways to leverage mobile reminders as part of a long-term campaign strategy. Read More...

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Keep Widgets Real!
Marketing

Keep Widgets Real!

17y Chad Stoller

Keep Widgets Real!

Building widgets? Here's what you need to think about. Read More

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Welcome to the iFuture of Mobile Marketing
Marketing

Welcome to the iFuture of Mobile Marketing

17y Chad Stoller

Welcome to the iFuture of Mobile Marketing

Thanks to the iPhone, there's never been a better time to launch new mobile services. Read More...

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Getting Feedback in a Social World
Marketing

Getting Feedback in a Social World

17y Chad Stoller

Getting Feedback in a Social World

If your marketing team wants fast consumer insight, consider asking an online community. Read More...

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Is Location the Ultimate Context?
Marketing

Is Location the Ultimate Context?

17y Chad Stoller

Is Location the Ultimate Context?

An explosion of new location-based Web and mobile services promises new opportunities for marketers. Read More...

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Shareware Synergy
Marketing

Shareware Synergy

17y Chad Stoller

Shareware Synergy

Earlier this month, I talked about alternative forms of digital marketing that could contribute to an exceptional experience. One concept was to align...

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Consider The Little Things
Marketing

Consider The Little Things

17y Chad Stoller

Consider The Little Things

Take a slice of your marketing budget to try these small ideas consumers will appreciate. Read More...

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Learning From Our Kids
Marketing

Learning From Our Kids

17y Chad Stoller

Learning From Our Kids

When it comes to virtual worlds and similar online environments, our kids may be gaining the most. Read More...

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Lessons From Second Life
Marketing

Lessons From Second Life

17y Chad Stoller

Lessons From Second Life

Are metaverse communities a fad -- or the future? Read More

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Harness the Power of Vertical Social Networks
Marketing

Harness the Power of Vertical Social Networks

17y Chad Stoller

Harness the Power of Vertical Social Networks

How to get started using vertical social networks as a marketing medium. Read More...

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Tangible Technologies and Analytic Widgets
Marketing

Tangible Technologies and Analytic Widgets

17y Chad Stoller

Tangible Technologies and Analytic Widgets

If everyone were more aware of your site's performance, true innovation may flow a little faster. Read More...

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Widgets Deliver New One-to-One Opportunities
Marketing

Widgets Deliver New One-to-One Opportunities

17y Chad Stoller

Widgets Deliver New One-to-One Opportunities

Getting into the widget marketing game. Read More...

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Can Your Brand Hack a Customer's Life?
Marketing

Can Your Brand Hack a Customer's Life?

17y Chad Stoller

Can Your Brand Hack a Customer's Life?

Life hacking offers a new platform for marketers -- if approached correctly. Read More...

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Four Distributed Experience Trends to Watch
Marketing

Four Distributed Experience Trends to Watch

17y Chad Stoller

Four Distributed Experience Trends to Watch

These trends may not affect your brand today, but they're definitely ones to keep an eye on. Read More...

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