Five Things You Need to Know About Behavioral Targeting

Five Things You Need to Know About Behavioral Targeting

19y Chang Yu

Five Things You Need to Know About Behavioral Targ...

Three leading behavioral targeting providers share a wealth of information. Read More...

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Three Factors in Planning a Behavioral Marketing Campaign

Three Factors in Planning a Behavioral Marketing Campaign

19y Chang Yu

Three Factors in Planning a Behavioral Marketing C...

Important things to watch for when using behavioral targeting as a media tactic. Read More...

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Behavioral Targeting and Mobile Ad Opportunities

Behavioral Targeting and Mobile Ad Opportunities

19y Chang Yu

Behavioral Targeting and Mobile Ad Opportunities

Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? Read More...

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Three Requirements for Behavioral Targeting

Three Requirements for Behavioral Targeting

19y Chang Yu

Three Requirements for Behavioral Targeting

Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Read More...

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Behavioral Targeting and Video Ads

Behavioral Targeting and Video Ads

19y Chang Yu

Behavioral Targeting and Video Ads

With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Read More...

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Five Things You Need to Know About Behavioral Targeting

Five Things You Need to Know About Behavioral Targeting

19y Chang Yu

Five Things You Need to Know About Behavioral Targ...

Three leading behavioral targeting providers share a wealth of information. Read More...

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Behavioral Targeting: Quality or Quantity?

Behavioral Targeting: Quality or Quantity?

19y Chang Yu

Behavioral Targeting: Quality or Quantity?

You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Read More...

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Behavioral's Missing Link?

Behavioral's Missing Link?

19y Chang Yu

Behavioral's Missing Link?

Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Read More...

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Behavioral Targeting: The Pre-Game Prep

Behavioral Targeting: The Pre-Game Prep

19y Chang Yu

Behavioral Targeting: The Pre-Game Prep

Like football, behavioral targeting is simple in essence but complex in execution. Read More...

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Behavioral Marketing 101: Defining the Terminology

Behavioral Marketing 101: Defining the Terminology

19y Chang Yu

Behavioral Marketing 101: Defining the Terminology

Before behavioral marketing's tipping point is reached, we all must first speak the same language. Read More...

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Why Publishers Should Offer Behavioral Targeting

Why Publishers Should Offer Behavioral Targeting

19y Chang Yu

Why Publishers Should Offer Behavioral Targeting

Don't offer behaviorally targeted placements yet? Here's why you should. Read More...

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Target Behaviorally and Sequentially

Target Behaviorally and Sequentially

19y Chang Yu

Target Behaviorally and Sequentially

How do we make behavioral advertising work in a manner that's more efficient and more effective? Read More...

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How Will Behavioral Behave in 2005?

How Will Behavioral Behave in 2005?

19y Chang Yu

How Will Behavioral Behave in 2005?

Predictions (and pipedreams) for behavioral advertising's future. Read More...

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Standardization: Behavioral Targeting's Weakness

Standardization: Behavioral Targeting's Weakness

19y Chang Yu

Standardization: Behavioral Targeting's Weakness

Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Read More...

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Behavioral Game Plan

Behavioral Game Plan

19y Chang Yu

Behavioral Game Plan

Do online games offer behavioral advertising opportunities? Read More...

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Holiday Behavior

Holiday Behavior

19y Chang Yu

Holiday Behavior

Is there a place at the strategy table for behavioral targeting this holiday season? Read More...

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Behavioral Targeting: Let's Do Lunch

Behavioral Targeting: Let's Do Lunch

19y Chang Yu

Behavioral Targeting: Let's Do Lunch

Hold the onions, and other benefits of behavioral targeting. Read More...

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Time for a Behavioral Trade Association?

Time for a Behavioral Trade Association?

20y Chang Yu

Time for a Behavioral Trade Association?

If the IAB and OPA won't set behavioral marketing standards, perhaps it's time for a behavioral marketing trade group. Read More...

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ThreeFactors in Planning a Behavioral Marketing Campaign

ThreeFactors in Planning a Behavioral Marketing Campaign

20y Chang Yu

ThreeFactors in Planning a Behavioral Marketing Ca...

Important things to watch for when using behavioral targeting as a media tactic. Read More...

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Is Behavioral Marketing a One-Hit Wonder?

Is Behavioral Marketing a One-Hit Wonder?

20y Chang Yu

Is Behavioral Marketing a One-Hit Wonder?

Is behavioral marketing big on buzz, but short on substance? Read More...

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Behavioral Marketing's Coming of Age

Behavioral Marketing's Coming of Age

20y Chang Yu

Behavioral Marketing's Coming of Age

The difference between behavioral marketing then and now. Read More...

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Behavioral Marketing in Context

Behavioral Marketing in Context

20y Chang Yu

Behavioral Marketing in Context

What's the difference between behavioral marketing and contextual marketing? And how long will the two differ, anyway? Read More...

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