Should 'Amazon Mom' be changed to 'Amazon Family?'
According to Twitter, yes. Those using the hashtag #AmazonFamilyUS want 'Amazon Mom', a market existing on Amazon US, to be changed to 'Amazon Family'.
Now, parents are rallying for Amazon to change the name of its popular Amazon Mom program—which helps parents buy the right kid products for the prenatal through toddler years—to Amazon Family.
The call for change was inspired by the death of popular dad blogger Oren Miller, who had promoted a petition for Amazon to change the name.
Dads Lead the Charge to Get ‘Amazon Mom’ to Become ‘Amazon Family’Twitter campaign pressures retailer
Yes! ‘Amazon mom’ is a market that exists in the US, where in nearly ever other developed country where Amazon offers the same service, it’s listed as ‘Amazon family’. Dad blogger Oren Miller started a campaign to change the US name, and it appears that the Twitterverse is now following.
Parents are rallying for Amazon to change the name of its popular Amazon mom program—which helps parents buy the right kid products for the prenatal through toddler years—to a non-gender specific ‘Amazon family’.
Miller, who started the campaign, wrote:
“Please sign that petition. Please…It’s not about a name and it’s not about me personally being offended and it’s not about stupid emails about yoga classes. It’s about a company that looks at the U.S., then looks at England, and then decides that over there, parent equals mom or dad, while here, well, we’re not ready for that yet.”
Dads (and moms and nonparents) have taken to Twitter, using the hashtag#AmazonFamilyUS.
