Charlie Wang talks through the finer points of planning a programmatic strategy for China.
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Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe.
This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.
Charlie Wang looks at the private market programmatic model in China's unique ad-tech space.
In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China.