How to evaluate demand side platforms for a programmatic strategy in China.
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Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.
Charlie Wang talks through the finer points of planning a programmatic strategy for China.
Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe.
This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.