Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.
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WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.
China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle.
Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape?
The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales.