'Tis the season to give the perfect gift

Strategies 'Tis the season to give the perfect gift

5y Chris Copeland

'Tis the season to give the perfect gift

This holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems. Read More...

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Getting it right with social when everything we know is wrong

Social Getting it right with social when everything we know is wrong

5y Chris Copeland

Getting it right with social when everything we kn...

Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...

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Thinking out loud: the next great marketing opportunity

Search Thinking out loud: the next great marketing opportunity

6y Chris Copeland

Thinking out loud: the next great marketing opport...

The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...

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Beating the Digital Trajectory Test

Social Beating the Digital Trajectory Test

6y Chris Copeland

Beating the Digital Trajectory Test

Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...

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4 Industry Lessons From Youth Baseball

Marketing 4 Industry Lessons From Youth Baseball

6y Chris Copeland

4 Industry Lessons From Youth Baseball

Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...

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The Next Generation of Leaders

Marketing The Next Generation of Leaders

6y Chris Copeland

The Next Generation of Leaders

If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Read More...

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The Gravitational Pull of Leadership

Marketing The Gravitational Pull of Leadership

6y Chris Copeland

The Gravitational Pull of Leadership

When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...

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A Glance Into the Future of Brand Loyalty

Marketing A Glance Into the Future of Brand Loyalty

6y Chris Copeland

A Glance Into the Future of Brand Loyalty

With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...

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The Magic of The Valley

Marketing The Magic of The Valley

6y Chris Copeland

The Magic of The Valley

Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...

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The OS Car Wars

Automotive The OS Car Wars

6y Chris Copeland

The OS Car Wars

Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...

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I Saw the Future and Then It Was Gone

Social I Saw the Future and Then It Was Gone

6y Chris Copeland

I Saw the Future and Then It Was Gone

The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...

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Big Things Come in Small Packages

Data-Driven Marketing Big Things Come in Small Packages

6y Chris Copeland

Big Things Come in Small Packages

Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...

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Welcome to 2015 – The Year of Proficiency

Marketing Welcome to 2015 – The Year of Proficiency

6y Chris Copeland

Welcome to 2015 – The Year of Proficiency

The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...

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It’s OVER, the Internet IS Broken

Marketing It’s OVER, the Internet IS Broken

7y Chris Copeland

It’s OVER, the Internet IS Broken

No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...

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The Importance of Identifying Friction and Innovating Against It

Marketing The Importance of Identifying Friction and Innovating Against It

7y Chris Copeland

The Importance of Identifying Friction and Innovat...

The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...

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The Illusion of Change

Marketing The Illusion of Change

7y Chris Copeland

The Illusion of Change

Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...

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The Most Important Question I Ask Candidates: "What’s Your Crazy?"

Marketing The Most Important Question I Ask Candidates: "What’s Your Crazy?"

7y Chris Copeland

The Most Important Question I Ask Candidates: "Wha...

This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...

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A Social Generation Comes of Age at the World Cup

Marketing A Social Generation Comes of Age at the World Cup

7y Chris Copeland

A Social Generation Comes of Age at the World Cup

This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...

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Dealing With My Irrational Twitter Disappointment

Marketing Dealing With My Irrational Twitter Disappointment

7y Chris Copeland

Dealing With My Irrational Twitter Disappointment

Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...

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COB: Redefining the Cost of Business With Digital

Marketing COB: Redefining the Cost of Business With Digital

7y Chris Copeland

COB: Redefining the Cost of Business With Digital

Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...

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Getting Mobile Right

Marketing Getting Mobile Right

7y Chris Copeland

Getting Mobile Right

As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...

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Brands and Social: Finding the Perfect Fit

Marketing Brands and Social: Finding the Perfect Fit

7y Chris Copeland

Brands and Social: Finding the Perfect Fit

When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...

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Facebook, Twitter, and the User Narrative

Marketing Facebook, Twitter, and the User Narrative

7y Chris Copeland

Facebook, Twitter, and the User Narrative

Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...

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Google Buys Nest -- What Does It Mean?

Marketing Google Buys Nest -- What Does It Mean?

7y Chris Copeland

Google Buys Nest -- What Does It Mean?

After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...

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Finding Success by Identifying Personal Bias in Business

Marketing Finding Success by Identifying Personal Bias in Business

7y Chris Copeland

Finding Success by Identifying Personal Bias in Bu...

The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...

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Who Makes Your Company's Most Important Decisions?

Marketing Who Makes Your Company's Most Important Decisions?

8y Chris Copeland

Who Makes Your Company's Most Important Decisions?

On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...

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How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Marketing How Brand Marketing Measurement Benefits from Life Lessons in Fitness

8y Chris Copeland

How Brand Marketing Measurement Benefits from Life...

As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...

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