Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
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View articleWe may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at t...
View articleSearch works, but only if, as a brand, you know what it's worth to you. Read More...
View articleBrands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...
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View articleIs today's Google Search as effective? If not, why and what can it do to regain influence? Read More...
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View articleA tool left in the hands of someone unable to understand that everyone has tools is a waste. Read More...
View articleFor brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...
View articleFacebook must now grow into the promise the platform offers for the benefit of all. Read More...
View articleIf you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Read More...
View articleIt is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and rele...
View articleThe company's success hinges on Scott Thompson's answers to these questions. Read More...
View articleIndustry lessons can come from anywhere - not just career advertisers. Read More...
View articleBrands have more opportunities to influence the purchase path a consumer will take. Read More...
View articleBefore we can become greater than our parts, we must change the current culture in digital advertising. Read More...
View articleRetailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Read More...
View articleGoogle has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Read More...
View articleAccording to Google, the company doesn't have better algorithms...just more data. Read More...
View articleFor marketers to make the most of the holiday season, it is important to produce a compelling response via an optimized mobile experience. Read More...
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