Online Video and the Perils of Business Morbidity
Media

Online Video and the Perils of Business Morbidity

11y Chris Copeland

Online Video and the Perils of Business Morbidity

Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...

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The Internet Twerks!
Marketing

The Internet Twerks!

11y Chris Copeland

The Internet Twerks!

An examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...

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Beach Reads for Business
Marketing

Beach Reads for Business

11y Chris Copeland

Beach Reads for Business

Five books that every business reader should look into on their next beach vacation. Read More...

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3 Levels of Process
Marketing

3 Levels of Process

11y Chris Copeland

3 Levels of Process

Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...

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Frictionless Business, There's the Rub
Marketing

Frictionless Business, There's the Rub

11y Chris Copeland

Frictionless Business, There's the Rub

Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Read...

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Defining the Words That Define Us
Marketing

Defining the Words That Define Us

11y Chris Copeland

Defining the Words That Define Us

We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at t...

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What if eBay Is Right and Paid Search Is Worthless?
Search

What if eBay Is Right and Paid Search Is Worthless?

11y Chris Copeland

What if eBay Is Right and Paid Search Is Worthless...

Search works, but only if, as a brand, you know what it's worth to you. Read More...

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The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns
Search

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

11y Chris Copeland

The Harsh Wake-Up Call Google Delivered With Enhan...

Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...

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Graph Search: Facebook's Final Destination?
Search

Graph Search: Facebook's Final Destination?

11y Chris Copeland

Graph Search: Facebook's Final Destination?

For Graph Search to work, several factors need to change in Facebook's favor. Read More...

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Making Search the Centerpiece of Your 2013 Digital Advertising
Search

Making Search the Centerpiece of Your 2013 Digital Advertising

11y Chris Copeland

Making Search the Centerpiece of Your 2013 Digital...

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...

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Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Search

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffectiv...

11y Chris Copeland

Why Facebook Search Will Make a Lot of Money...and...

How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Read More...

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Oh Where, Oh Where Has My One-Trick Pony Gone?
Search

Oh Where, Oh Where Has My One-Trick Pony Gone?

11y Chris Copeland

Oh Where, Oh Where Has My One-Trick Pony Gone?

Is today's Google Search as effective? If not, why and what can it do to regain influence? Read More...

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Playing the Long Game in Search
Search

Playing the Long Game in Search

12y Chris Copeland

Playing the Long Game in Search

In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Read...

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Digital Differentiation and Doing More Than Just Owning a Hammer
Search

Digital Differentiation and Doing More Than Just Owning a Hammer

12y Chris Copeland

Digital Differentiation and Doing More Than Just O...

A tool left in the hands of someone unable to understand that everyone has tools is a waste. Read More...

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Where Is Search Heading? Check the Map
Search

Where Is Search Heading? Check the Map

12y Chris Copeland

Where Is Search Heading? Check the Map

For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Read More...

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Facebook's Moment: Ready or Not, the Time Is Now
Search

Facebook's Moment: Ready or Not, the Time Is Now

12y Chris Copeland

Facebook's Moment: Ready or Not, the Time Is Now

Facebook must now grow into the promise the platform offers for the benefit of all. Read More...

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The Importance of Standing for Something in Your Digital Investing
Search

The Importance of Standing for Something in Your Digital Investing

12y Chris Copeland

The Importance of Standing for Something in Your D...

If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Read More...

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Winning and the High Price of Fighting the Wrong Opponent
Search

Winning and the High Price of Fighting the Wrong Opponent

12y Chris Copeland

Winning and the High Price of Fighting the Wrong O...

It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and rele...

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The Consumer Battle Rages on for Brands
Search

The Consumer Battle Rages on for Brands

12y Chris Copeland

The Consumer Battle Rages on for Brands

But the battlefields are changing. Read More

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5 Questions That Yahoo's New CEO Must Address
Marketing

5 Questions That Yahoo's New CEO Must Address

12y Chris Copeland

5 Questions That Yahoo's New CEO Must Address

The company's success hinges on Scott Thompson's answers to these questions. Read More...

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A Marketing Reminder From Johnny on the Streets of Montreal
Search

A Marketing Reminder From Johnny on the Streets of Montreal

12y Chris Copeland

A Marketing Reminder From Johnny on the Streets of...

Industry lessons can come from anywhere - not just career advertisers. Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

12y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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Casting the Right Hook Into the Digital Talent Pool
Search

Casting the Right Hook Into the Digital Talent Pool

12y Chris Copeland

Casting the Right Hook Into the Digital Talent Poo...

Before we can become greater than our parts, we must change the current culture in digital advertising. Read More...

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Black Friday: Social Shopping 1.0
Marketing

Black Friday: Social Shopping 1.0

12y Chris Copeland

Black Friday: Social Shopping 1.0

Retailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Read More...

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One Move That Would Guarantee Google+ Beats Facebook
Search

One Move That Would Guarantee Google+ Beats Facebook

12y Chris Copeland

One Move That Would Guarantee Google+ Beats Facebo...

Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Read More...

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The Common Characteristic of Winning Digital Companies
Search

The Common Characteristic of Winning Digital Companies

13y Chris Copeland

The Common Characteristic of Winning Digital Compa...

According to Google, the company doesn't have better algorithms...just more data. Read More...

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Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO
Search

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" Without Mobile SEO

13y Chris Copeland

Why Retailers' 'Ho Ho Ho' May Be an "Oh, No!" With...

For marketers to make the most of the holiday season, it is important to produce a compelling response via an optimized mobile experience. Read More...

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