This holiday season, think of the best thing you can give your customers: a solution to one of their everyday problems. Read More...
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleThe evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally dr...
View articleHere is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleFundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...
View articleIf you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Read More...
View articleWhen companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...
View articleWith the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleThe future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...
View articleTwo companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...
View articleThe coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...
View articleNo, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...
View articleThe time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...
View articleMost businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful...
View articleThis interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and t...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleWhen deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that's...
View articleBoth Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...
View articleAfter CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...
View articleThe reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
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