While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleHaving a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...
View articleLimited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...
View articleThese SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...
View articleGrowth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...
View articleThese four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...
View articleAs publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...
View articleIt can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...
View articleAs it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...
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