The End of the Independent Web Might Be Caused By Readers

Media The End of the Independent Web Might Be Caused By Readers

7y Chris Crawfurd

The End of the Independent Web Might Be Caused By ...

While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

Media Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

8y Chris Crawfurd

Threat or Opportunity? 4 Topics for Publisher Dial...

Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...

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Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

Media Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

8y Chris Crawfurd

Stacking the Deck: A Publisher’s Guide to Ad Stack...

Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...

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When Margins Attack: The Impacts of Video Supply Deficit

Media When Margins Attack: The Impacts of Video Supply Deficit

8y Chris Crawfurd

When Margins Attack: The Impacts of Video Supply D...

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...

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Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

Media Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

8y Chris Crawfurd

Missed #SXSW? Here's a Recap of Publisher-Relevant...

These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...

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Bad Ads Range From Annoying to Dangerous

Media Bad Ads Range From Annoying to Dangerous

8y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

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4 Key Performance Metrics for the Profitable Publisher

Media 4 Key Performance Metrics for the Profitable Publisher

8y Chris Crawfurd

4 Key Performance Metrics for the Profitable Publi...

These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Media Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

8y Chris Crawfurd

Cashing in on Holiday Digital Ad Spend Is All Abou...

As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...

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How to Get Started With Monetization

Media How to Get Started With Monetization

8y Chris Crawfurd

How to Get Started With Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...

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Leveling the Advertising Playing Field: Data for All

Media Leveling the Advertising Playing Field: Data for All

8y Chris Crawfurd

Leveling the Advertising Playing Field: Data for A...

As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...

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