Marketing shouldn't be about the occasional one-off print ad or quickie campaign. To be successful, you need to incorporate winning techniques into yo...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleEmail that speaks to executives: a five-point checklist. Read More...
View articleBefore you craft your email marketing messages, carefully consider the context in which they’ll be received. Read More...
View articleBillions have been spent on complex supply chain management and enterprise resource planning technologies, but why has so little attention been paid t...
View articleThere’s no such thing as business-to-business, just person-to-person, so take some risks with your next campaign. Read More...
View articleSo, you need to educate the market, and you’ve chosen an email newsletter to help you do the job. Chris shares some do’s and don’ts for email newslett...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View articleThe most instructive of tales can be told in just a few short paragraphs. This week, Chris shares some pithy observations that can help move your B2B ...
View articleIn some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
View articleWhen his short stack got a little bit taller one morning, Chris took note, discovering a smart marketing principle that’s applied especially well thro...
View articleSome "Guy"s never learn the secrets to developing a successful B2B email newsletter. Chris shares tips to help make sure you’re not one of them. Read ...
View articleThink email marketing is a technological magic bullet? Think again. Read More...
View articleIt's a crazy world, but there are a few things Chris is certain about. Read More...
View articleWhere lambs have nibbled, silent move / The feet of angels bright; / Unseen they pour blessing / And joy without ceasing / On each bud and blossom, / ...
View articleNo one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...
View articleIt may seem counterintuitive, but light doesn't travel in a straight line. It bends. It bounces. It swings. It meanders. And, eventually, it reaches u...
View articleChris has been a people watcher since he was kid. You know the type -- the person just on the periphery of your vision, scanning the crowd, attending ...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
View articleYour company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleChris doesn't like ad agencies. Especially big ad agencies with powerful brand names. Why slam ad agencies from within their ranks? Because something'...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleSince an agency's creative work usually consists of three components: concepts, copy, and designs, why not have an "owner" of one or two of those area...
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