E-CRM: Power to the People
Marketing

E-CRM: Power to the People

23y Chris McTiernan

E-CRM: Power to the People

People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...

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You Want to Sell Me What?
Marketing

You Want to Sell Me What?

23y Chris McTiernan

You Want to Sell Me What?

Were you planning to use email marketing as a means of acquiring customers and managing relationships with them? If so, Chris strongly advises followi...

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Surfing the Channel -- Channel Partners, That Is
Marketing

Surfing the Channel -- Channel Partners, That Is

23y Chris McTiernan

Surfing the Channel -- Channel Partners, That Is

Selecting channel partnerships online can often be a much riskier gamble than establishing partnerships offline. But when you know what your greatest ...

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B2B Marketing Redux
Marketing

B2B Marketing Redux

23y Chris McTiernan

B2B Marketing Redux

How does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...

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Putting the P Into e-CRM
Marketing

Putting the P Into e-CRM

23y Chris McTiernan

Putting the P Into e-CRM

People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...

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B2B Advertising: Challenges, Opportunities
Marketing

B2B Advertising: Challenges, Opportunities

23y Chris McTiernan

B2B Advertising: Challenges, Opportunities

Online advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...

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The Last Word on Personalization (for Now)
Marketing

The Last Word on Personalization (for Now)

23y Chris McTiernan

The Last Word on Personalization (for Now)

If you've been reading Chris's articles lately, you know he has a thing about data: collecting it, managing it, using it. The payoff for all this brai...

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Personalization: Putting Data to Work
Marketing

Personalization: Putting Data to Work

23y Chris McTiernan

Personalization: Putting Data to Work

In the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...

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Tracking and Analysis Tools: Part 2
Marketing

Tracking and Analysis Tools: Part 2

23y Chris McTiernan

Tracking and Analysis Tools: Part 2

Chris delves deeper into his examination of tracking and analysis tools. His focus this week: reporting and analytics. Read More...

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Tracking and Analysis Tools: An Introduction
Marketing

Tracking and Analysis Tools: An Introduction

23y Chris McTiernan

Tracking and Analysis Tools: An Introduction

We know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...

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How Effective Are Your Integrated Advertising Efforts?
Marketing

How Effective Are Your Integrated Advertising Efforts?

23y Chris McTiernan

How Effective Are Your Integrated Advertising Effo...

What's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...

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Two Strategic Rules of Thumb
Marketing

Two Strategic Rules of Thumb

23y Chris McTiernan

Two Strategic Rules of Thumb

Marketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...

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Keep Sight of Marketing Fundamentals
Marketing

Keep Sight of Marketing Fundamentals

24y Chris McTiernan

Keep Sight of Marketing Fundamentals

The new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...

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Toward a Personalization Bill of Rights
Marketing

Toward a Personalization Bill of Rights

24y Chris McTiernan

Toward a Personalization Bill of Rights

Chris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...

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B2B Outsourcing: How To Do What You Dont Do
Marketing

B2B Outsourcing: How To Do What You Dont Do

24y Chris McTiernan

B2B Outsourcing: How To Do What You Dont Do

Fascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...

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Megabytes and Gigabytes and Terabytes, Oh My
Marketing

Megabytes and Gigabytes and Terabytes, Oh My

24y Chris McTiernan

Megabytes and Gigabytes and Terabytes, Oh My

Every Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...

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Six Trillion Reasons for Leveraging Net Markets
Marketing

Six Trillion Reasons for Leveraging Net Markets

24y Chris McTiernan

Six Trillion Reasons for Leveraging Net Markets

The prediction that Net markets will account for $6 trillion in commerce is not news. What's news is the potential value of those markets to companies...

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