People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleWere you planning to use email marketing as a means of acquiring customers and managing relationships with them? If so, Chris strongly advises followi...
View articleSelecting channel partnerships online can often be a much riskier gamble than establishing partnerships offline. But when you know what your greatest ...
View articleHow does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleIf you've been reading Chris's articles lately, you know he has a thing about data: collecting it, managing it, using it. The payoff for all this brai...
View articleIn the last few weeks, Chris has been talking about tracking and analysis in the B2B world. Today he turns his attention to one of the most important ...
View articleChris delves deeper into his examination of tracking and analysis tools. His focus this week: reporting and analytics. Read More...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleChris recently took part in a conversation about the Constitution, and this led him to think about how important it is for companies to shape a sound ...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleEvery Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...
View articleThe prediction that Net markets will account for $6 trillion in commerce is not news. What's news is the potential value of those markets to companies...
View article