The number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...
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View articleEveryone wants to be the boss. What does it take to make it to the top? Read More...
View articleNow that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it -- C...
View articleWhen you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...
View articleDon't let a little thing like a corporate structure get in the way of your marketing project. Read More...
View articleChurch and state. Sales and marketing. They're separated -- but can be reconciled. Read More...
View articleNo more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get...
View articleThe heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach. Rea...
View articleIn the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence ...
View articleIf you're seeing dazzling PowerPoint slides and hearing three-letter acronyms, your company could be coming down with something. Read More...
View articleIn the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that ...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articleThe nature of work has changed forever. Again. So Chris reviews how it used to be in the good-old days and offers some helpful rules on how to work sm...
View articleLike Lincoln contemplating the sacrifice of soldiers at Gettysburg, we too feel that the acts of heroism we have witnessed are far above our poor powe...
View articleThe microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
View articleA theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those ru...
View articleYou'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the paralle...
View articleIn today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...
View articleA marketer has to have the discipline to know when to quit; to keep going after the point of failure isn't heroic, it's a selfish attempt to avoid adm...
View articleWhen you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleCollecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...
View articleHow is viral marketing like sex? Chris isn't about to tell you all you ever wanted to know but were afraid to ask. But he does say enough to get you t...
View articleThe growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...
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