Don't let a little thing like a corporate structure get in the way of your marketing project.
Articles by this author
Church and state. Sales and marketing. They're separated -- but can be reconciled.
No more Mr. Nice Guy? Sometimes that's the approach a marketer's gotta take, argues Chris. Maybe you won't win the personality contest, but you'll get the job done.
The heady days of 1998 and 1999 allowed many to fall into slipshod marketing practices. But current conditions call for a very different approach.
In the world of basketball, what separates Michael Jordan from Steve Alford? It's a very important quality, and making assessments about its presence (or lack thereof) is an essential skill for marketers.