Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers.
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Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base.
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true.
Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region.
When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization.