Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment.
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As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page.
There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly.
When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place.
When you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or it might be a mental investment - or perhaps a combination of all those things.