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View articleSchool president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...
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View articleThese digital video programs offer opportunities for brands and content creators to collaborate. Read More...
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View articleCreating new roles within marketing organizations that will narrow the ingenuity gap. Read More...
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View articleSome peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate. Read More...
View articleBrand content distribution strategies have become more sophisticated. Know your options. Read More...
View articleApproaches for encouraging people to develop content on behalf of a brand. Read More...
View articleThink about brand content in the same way you think about your stocks: Diversify your portfolio. Here are the four categories to consider. Read More...
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View articleBe prepared to spend as much on building an audience as producing content. Read More...
View articleA startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Read More...
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