Five ways to get your unsubscribe rates to go back to normal.
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We need to first have a solid understanding of who our audience is and then decide how to treat them.
What are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing easy-to-use engagement?
You have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out.
Don't get sucked into the notion that list growth is the absolute highest priority.