Just because the road ahead for your e-business is littered with mines doesn't mean you have to stand still. All you need is some advice on how to maneuver across the Internet battlefield.
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Brick-and-mortar retail faces increasing competition, razor-thin margins, and finicky customers. Online retail faces all of these challenges, too, but how can a good web site set itself apart? The answer, or at least one of them, is service. Chris tells you his rules for e-service.