Nutella Says Facebook Ads Outperformed TV

Marketing Nutella Says Facebook Ads Outperformed TV

9y Christopher Heine

Nutella Says Facebook Ads Outperformed TV

Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Read More...

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Facebook's 'Were Here' Feature Exposes Mobile Buzz

Marketing Facebook's 'Were Here' Feature Exposes Mobile Buzz

9y Christopher Heine

Facebook's 'Were Here' Feature Exposes Mobile Buzz

Large retailers need to call their Facebook reps. Read More...

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McDonald's Addresses Twitter Critics

Social McDonald's Addresses Twitter Critics

9y Christopher Heine

McDonald's Addresses Twitter Critics

Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Read More...

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Pepsi and Red Bull Talk Instagram Activations

Social Pepsi and Red Bull Talk Instagram Activations

9y Christopher Heine

Pepsi and Red Bull Talk Instagram Activations

New York ad agency Gyro looks to music industry for Instagram inspiration. Read More...

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Facebook News Feed Ads Get A Lot Bigger

Social Facebook News Feed Ads Get A Lot Bigger

9y Christopher Heine

Facebook News Feed Ads Get A Lot Bigger

Quietly rolled out redesign should please marketers. Read More...

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The Facebook IPO Effect on Social Vendor Price Tags

Social The Facebook IPO Effect on Social Vendor Price Tags

9y Christopher Heine

The Facebook IPO Effect on Social Vendor Price Tag...

Observers weigh in on whether Wall Street woes could impact Facebook ecosystem. Read More...

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Big Brands Take Motley Routes to Mobile Loyalty

Media Big Brands Take Motley Routes to Mobile Loyalty

9y Christopher Heine

Big Brands Take Motley Routes to Mobile Loyalty

American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Read More...

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Facebook Updates Mobile Ads' Status to Separated

Media Facebook Updates Mobile Ads' Status to Separated

9y Christopher Heine

Facebook Updates Mobile Ads' Status to Separated

Digital giant unveils new ad-buying options for sponsored stories. Read More...

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Groupon and Foursquare End Distribution Deal

Social Groupon and Foursquare End Distribution Deal

9y Christopher Heine

Groupon and Foursquare End Distribution Deal

Partnership appears to have lasted less than 10 months. Read More...

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Tide Turns Onion Article Into Meta Video

Media Tide Turns Onion Article Into Meta Video

9y Christopher Heine

Tide Turns Onion Article Into Meta Video

Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Read More...

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Salesforce's Big Price Tag for Buddy Media Emboldens Social

Social Salesforce's Big Price Tag for Buddy Media Emboldens Social

9y Christopher Heine

Salesforce's Big Price Tag for Buddy Media Embolde...

Vitrue was also considered as an acquisition target. Read More...

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B2B Brand Says Facebook Ads Drove Sales

Social B2B Brand Says Facebook Ads Drove Sales

9y Christopher Heine

B2B Brand Says Facebook Ads Drove Sales

HubSpot credits sophisticated tactics for Q1 sales on the social site. Read More...

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Coke Partners for Summer Foursquare Sweeps

Social Coke Partners for Summer Foursquare Sweeps

9y Christopher Heine

Coke Partners for Summer Foursquare Sweeps

Consumers can win a year's supply of Diet Coke. Read More...

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Google Commercializes Retail Product Feeds

Search Google Commercializes Retail Product Feeds

9y Christopher Heine

Google Commercializes Retail Product Feeds

New "Shopping" platform will charge for listings that were once free. Read More...

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Pepsi Builds Music Series Around Twitter Data

Marketing Pepsi Builds Music Series Around Twitter Data

9y Christopher Heine

Pepsi Builds Music Series Around Twitter Data

Beverages company to mine tweets to put on concerts. Read More...

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Amex and Foursquare Debut Deals in the U.K.

Social Amex and Foursquare Debut Deals in the U.K.

9y Christopher Heine

Amex and Foursquare Debut Deals in the U.K.

Tesco, Primark, and PizzaExpress are major brand partners at launch. Read More...

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How Runner's World Raced to 300K Twitter Followers

Media How Runner's World Raced to 300K Twitter Followers

9y Christopher Heine

How Runner's World Raced to 300K Twitter Followers

Magazine achieved impressive organic growth with three tactics. Read More...

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Samsung Dishes on Facebook And Pinterest [Video]

Social Samsung Dishes on Facebook And Pinterest [Video]

9y Christopher Heine

Samsung Dishes on Facebook And Pinterest [Video]

ClickZ speaks with marketing director for the global brand about social media initiatives. Read More...

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Facebook Offers Test Bodes Well for Upscale Retailer

Marketing Facebook Offers Test Bodes Well for Upscale Retailer

9y Christopher Heine

Facebook Offers Test Bodes Well for Upscale Retail...

Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Read More...

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Bazaarvoice Nabs Rival PowerReviews for $152M

Social Bazaarvoice Nabs Rival PowerReviews for $152M

9y Christopher Heine

Bazaarvoice Nabs Rival PowerReviews for $152M

Two huge e-commerce reviews players consolidate. Read More...

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Facebook Camera App Won't Have Ads - For Now

Social Facebook Camera App Won't Have Ads - For Now

9y Christopher Heine

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Read More...

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Facebook Premium Ads Get Self-Service Availability

Social Facebook Premium Ads Get Self-Service Availability

9y Christopher Heine

Facebook Premium Ads Get Self-Service Availability

Digital giant opens spigot for its enhanced ad units. Read More...

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How Data Sealed Facebook and TBS Deal

Display Advertising How Data Sealed Facebook and TBS Deal

9y Christopher Heine

How Data Sealed Facebook and TBS Deal

TV and social media players could help one another attract brand dollars. Read More...

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Pepsi Max's Video With NBA Star Quickly Explodes

Marketing Pepsi Max's Video With NBA Star Quickly Explodes

9y Christopher Heine

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

Media Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

9y Christopher Heine

Armstrong: AOL Ads Are Not 'Laser-Focused on Socia...

CEO talks about ads, innovation, and Facebook. Read More...

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Taco Bell, BK and Others Eat Up Social Currency

Social Taco Bell, BK and Others Eat Up Social Currency

9y Christopher Heine

Taco Bell, BK and Others Eat Up Social Currency

On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Read More...

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Agencies Talk Facebook After the IPO

Social Agencies Talk Facebook After the IPO

9y Christopher Heine

Agencies Talk Facebook After the IPO

As stock price dips, industry players assess the future of the social site. Read More...

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