Coca-Cola: Spotify Partnership Is 'Limitless'
Media

Coca-Cola: Spotify Partnership Is 'Limitless'

12y Christopher Heine

Coca-Cola: Spotify Partnership Is 'Limitless'

McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...

View article
Yahoo's Q1 Display Ad Sales Down 2%
Display Advertising

Yahoo's Q1 Display Ad Sales Down 2%

12y Christopher Heine

Yahoo's Q1 Display Ad Sales Down 2%

Display advertising fell for a second consecutive quarter; search revenue up by 3 percent. Read More...

View article
Tribal DDB CEO Calls 'B.S.' on Gaming Ads
Display Advertising

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

12y Christopher Heine

Tribal DDB CEO Calls 'B.S.' on Gaming Ads

Paul Gunning says firms like Zynga and EA are missing big opportunities. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Facebook Expands 'Offers' Rollout Internationally
Social

Facebook Expands 'Offers' Rollout Internationally

12y Christopher Heine

Facebook Expands 'Offers' Rollout Internationally

Development comes after three months of beta testing. Read More...

View article
K-Swiss Doubles Down on Digital
Display Advertising

K-Swiss Doubles Down on Digital

12y Christopher Heine

K-Swiss Doubles Down on Digital

Its agency of record, Mile 9, talks about targeting hardcore runners online. Read More...

View article
Google CEO Douses Acquisition Talk
Display Advertising

Google CEO Douses Acquisition Talk

12y Christopher Heine

Google CEO Douses Acquisition Talk

Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Read More...

View article
Nielsen: Most Black Americans 'OK' With Mobile Ads
Data insights

Nielsen: Most Black Americans 'OK' With Mobile Ads

12y Christopher Heine

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads. Read More...

View article
LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera
Social

LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera

12y Christopher Heine

LivingSocial Drafts Yankees Derek Jeter and Marian...

A total of 30 meet-and-greet spots are being sold. Read More...

View article
Farmers Hash-Tag Combines NASCAR And Social
Financial Services

Farmers Hash-Tag Combines NASCAR And Social

12y Christopher Heine

Farmers Hash-Tag Combines NASCAR And Social

The insurance brand's hash-tag will appear on race car during nationally televised event. Read More...

View article
Groupon Ticket Holders Can Now Bypass Will Call
Social

Groupon Ticket Holders Can Now Bypass Will Call

12y Christopher Heine

Groupon Ticket Holders Can Now Bypass Will Call

Ticketmaster partnership facilitates G-Pass events initiative. Read More...

View article
How Domino's Facebook Ads Sold Pizzas Worldwide
Social

How Domino's Facebook Ads Sold Pizzas Worldwide

12y Christopher Heine

How Domino's Facebook Ads Sold Pizzas Worldwide

From Kalamazoo to Korea, one-day campaign drove 542,000 sales leads. Read More...

View article
NYC Magazine's Digital Makeover Includes Deals
Media

NYC Magazine's Digital Makeover Includes Deals

12y Christopher Heine

NYC Magazine's Digital Makeover Includes Deals

Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Read More...

View article
After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

12y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

View article
Facebook's Instagram Buy Boosts Mobile Strength
Social

Facebook's Instagram Buy Boosts Mobile Strength

12y Christopher Heine

Facebook's Instagram Buy Boosts Mobile Strength

$1 billion purchase shakes up social media scene. Read More...

View article
MTV Deploys DDB 'I Care' Button for Social Causes
Marketing

MTV Deploys DDB 'I Care' Button for Social Causes

12y Christopher Heine

MTV Deploys DDB 'I Care' Button for Social Causes

Brands can employ the button to encourage clearer user engagement around complex issues. Read More...

View article
Comida Kraft's Facebook Page Speaks to Latinos
Marketing

Comida Kraft's Facebook Page Speaks to Latinos

12y Christopher Heine

Comida Kraft's Facebook Page Speaks to Latinos

Spanish-language Timeline addresses diverse countries of origin. Read More...

View article
Twitter Sues Five Alleged Spammers
Data insights

Twitter Sues Five Alleged Spammers

12y Christopher Heine

Twitter Sues Five Alleged Spammers

Social company tries to protect its marketing waters. Read More...

View article
Social TV App Courts 'To Kill a Mocking Bird' Fans
Social

Social TV App Courts 'To Kill a Mocking Bird' Fans

12y Christopher Heine

Social TV App Courts 'To Kill a Mocking Bird' Fans

USA Network and Viggle plug into classic movie airing for charity. Read More...

View article
Facebook's Global Ambitions Lure Advertisers
Marketing

Facebook's Global Ambitions Lure Advertisers

12y Christopher Heine

Facebook's Global Ambitions Lure Advertisers

How the digital giant's worldwide march affects brands, agencies, and vendors. Read More...

View article
Zynga Poaches Ad Sales Vet From Competitor
Marketing

Zynga Poaches Ad Sales Vet From Competitor

12y Christopher Heine

Zynga Poaches Ad Sales Vet From Competitor

Departing RockYou, Julie Shumaker hired to grow sponsorship revenues. Read More...

View article
Twitter Grows European Ad Sales Team
Marketing

Twitter Grows European Ad Sales Team

12y Christopher Heine

Twitter Grows European Ad Sales Team

Firm to hire staff in Dublin, Spain and The Netherlands to sell Promoted Products. Read More...

View article
Starbucks Plans to Run Google 'Offer' This Week
Social

Starbucks Plans to Run Google 'Offer' This Week

12y Christopher Heine

Starbucks Plans to Run Google 'Offer' This Week

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Read More...

View article
Highlight CEO Talks Hype, Monetization and Privacy
Media

Highlight CEO Talks Hype, Monetization and Privacy

12y Christopher Heine

Highlight CEO Talks Hype, Monetization and Privacy

SXSW buzz-child sounds patient about creating revenue. Read More...

View article
How 'Mad Men' Measures Up on GetGlue
Media

How 'Mad Men' Measures Up on GetGlue

12y Christopher Heine

How 'Mad Men' Measures Up on GetGlue

An AMC sister show beat ad world fave by 3X for check-ins. Read More...

View article
Facebook Tests Self-Service Ad Upgrades
Social

Facebook Tests Self-Service Ad Upgrades

12y Christopher Heine

Facebook Tests Self-Service Ad Upgrades

Campaigns will include both precise and broad category targeting. Read More...

View article
LivingSocial's 'Tipping' Point Challenges Seamless
Marketing

LivingSocial's 'Tipping' Point Challenges Seamless

12y Christopher Heine

LivingSocial's 'Tipping' Point Challenges Seamless

Daily deals marketer offers takeout and delivery specials. Read More...

View article
Facebook Timeline Data: Brands Pin And Win
Social

Facebook Timeline Data: Brands Pin And Win

12y Christopher Heine

Facebook Timeline Data: Brands Pin And Win

New pages format lifts engagement by 46 percent, report says. Toyota and Red Bull are among beneficiaries. Read More...

View article