Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...
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View articleAamco is among brands getting help with pages. Read More...
View articleBrand character leads "Sims Social" effort on Facebook and other initiatives. Read More...
View articleAmid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...
View articleRetail giant leans on email; little if any sales staff needed. Read More...
View articleTool helps social viewers learn more about products and wellness. Read More...
View articleAfter a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleHolding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer. Read More...
View articlePlatforms like Twitter, popularized at this festival, are now baked into ad campaigns. Read More...
View articleBen Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...
View articleAfter only five days, major brands have already increased cap limit for redemptions. Read More...
View articleSeth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Read More...
View articleDennis Crowley's keynote should please geo-social marketers. Read More...
View articleAt SXSW, brand unveils program aimed at app developers and young adults. Read More...
View articleCelebrating innovation and creativity with an interactive phone booth, mock robot, and more. Read More...
View articleSXSW goers express privacy concerns about the hyped mobile app. Read More...
View articleJosh Karpf riffs on modern marketing as his team readies its hub in Austin. Read More...
View articleMusic services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Read More...
View articleBuddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Read More...
View articleIt marks the first national coupons-based effort on the geo-social app. Read More...
View articleSurvey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...
View articleGrocery chain offers glowing report of direct messaging consumers on the social site. Read More...
View articleMajor beer and spirits brands will test the feature this month. Read More...
View articleIndustry players advance the discussion around new Facebook ad offerings. Read More...
View articleCompany addresses concerns about long lag times for engagement data. Read More...
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