Women Buy Into Sports Via Social
Audience

Women Buy Into Sports Via Social

12y Christopher Heine

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...

View article
Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

12y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

View article
Facebook Offers Consulting to Automotive Brands
Social

Facebook Offers Consulting to Automotive Brands

12y Christopher Heine

Facebook Offers Consulting to Automotive Brands

Aamco is among brands getting help with pages. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

12y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

View article
LivingSocial: '918 F Street' Events Are Selling Out
Marketing

LivingSocial: '918 F Street' Events Are Selling Out

12y Christopher Heine

LivingSocial: '918 F Street' Events Are Selling Ou...

Amid curiosity and criticism, deals brand lauds one-month-old offline initiative. Read More...

View article
How Amazon Sold 1 Million Deals in 17 Hours
Ecommerce

How Amazon Sold 1 Million Deals in 17 Hours

12y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

View article
Walgreens Adds Facebook Customer Care Feature
Social

Walgreens Adds Facebook Customer Care Feature

12y Christopher Heine

Walgreens Adds Facebook Customer Care Feature

Tool helps social viewers learn more about products and wellness. Read More...

View article
Twitter's Promoted Tweets Go Mobile
Social

Twitter's Promoted Tweets Go Mobile

12y Christopher Heine

Twitter's Promoted Tweets Go Mobile

After a testing phase, ads will appear more regularly in Twitter's iPhone and Android apps. Read More...

View article
Mobile and Tablet Advertisers Score During March Madness
Audience

Mobile and Tablet Advertisers Score During March Madness

12y Christopher Heine

Mobile and Tablet Advertisers Score During March M...

Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...

View article
WPP Offers $12.5 Million for Big Spaceship
Marketing

WPP Offers $12.5 Million for Big Spaceship

12y Christopher Heine

WPP Offers $12.5 Million for Big Spaceship

Holding company may buy the Brooklyn-based digital shop, a source says; it has also considered a bid for MyWebGrocer. Read More...

View article
At SXSW, Social Marketing Sheds Gimmicky Reputation
Social

At SXSW, Social Marketing Sheds Gimmicky Reputation

12y Christopher Heine

At SXSW, Social Marketing Sheds Gimmicky Reputatio...

Platforms like Twitter, popularized at this festival, are now baked into ad campaigns. Read More...

View article
SXSW Video: Cheezburger CEO Talks Monetization
Media

SXSW Video: Cheezburger CEO Talks Monetization

12y Christopher Heine

SXSW Video: Cheezburger CEO Talks Monetization

Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...

View article
Twitter-Amex Coupons Already Soaring for Retailers
Social

Twitter-Amex Coupons Already Soaring for Retailers

12y Christopher Heine

Twitter-Amex Coupons Already Soaring for Retailers

After only five days, major brands have already increased cap limit for redemptions. Read More...

View article
Scvngr CEO: 'LevelUp Should Be The Bigger Business'
Marketing

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

12y Christopher Heine

Scvngr CEO: 'LevelUp Should Be The Bigger Business...

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Read More...

View article
SXSW: Foursquare CEO Dishes on Deals and Monetization
Social

SXSW: Foursquare CEO Dishes on Deals and Monetization

12y Christopher Heine

SXSW: Foursquare CEO Dishes on Deals and Monetizat...

Dennis Crowley's keynote should please geo-social marketers. Read More...

View article
Virgin Mobile Director: Social Kills Traditional Sales Funnel
Media

Virgin Mobile Director: Social Kills Traditional Sales Funnel

12y Christopher Heine

Virgin Mobile Director: Social Kills Traditional S...

At SXSW, brand unveils program aimed at app developers and young adults. Read More...

View article
SXSW 2012 Gallery
Social

SXSW 2012 Gallery

12y Christopher Heine

SXSW 2012 Gallery

Celebrating innovation and creativity with an interactive phone booth, mock robot, and more. Read More...

View article
Highlight App Could Creep Out Consumers, Marketers Say
Media

Highlight App Could Creep Out Consumers, Marketers Say

12y Christopher Heine

Highlight App Could Creep Out Consumers, Marketers...

SXSW goers express privacy concerns about the hyped mobile app. Read More...

View article
VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Marketing

VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW

12y Christopher Heine

VIDEO: PepsiCo's Digital Head Talks Big Data at SX...

Josh Karpf riffs on modern marketing as his team readies its hub in Austin. Read More...

View article
Pandora and Spotify Reveal SXSW Marketing Playlists
Marketing

Pandora and Spotify Reveal SXSW Marketing Playlists

12y Christopher Heine

Pandora and Spotify Reveal SXSW Marketing Playlist...

Music services incorporate Chipotle, Irish Spring, MSN, and other brands into festival experience. Read More...

View article
SXSWi Offers Big Stage for B2B Brands
Social

SXSWi Offers Big Stage for B2B Brands

12y Christopher Heine

SXSWi Offers Big Stage for B2B Brands

Buddy Media, Eloqua, and others purchase pre-show ads to maximize exposure. Read More...

View article
Walgreens Tests Foursquare Coupons
Media

Walgreens Tests Foursquare Coupons

12y Christopher Heine

Walgreens Tests Foursquare Coupons

It marks the first national coupons-based effort on the geo-social app. Read More...

View article
29 Percent of Daily Deals Customers Are New
Audience

29 Percent of Daily Deals Customers Are New

12y Christopher Heine

29 Percent of Daily Deals Customers Are New

Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons. Read More...

View article
Facebook's New Direct Messaging Has Brands Talking
Social

Facebook's New Direct Messaging Has Brands Talking

12y Christopher Heine

Facebook's New Direct Messaging Has Brands Talking

Grocery chain offers glowing report of direct messaging consumers on the social site. Read More...

View article
Twitter Tool Helps Booze Brands Verify Follower Age
Social

Twitter Tool Helps Booze Brands Verify Follower Age

12y Christopher Heine

Twitter Tool Helps Booze Brands Verify Follower Ag...

Major beer and spirits brands will test the feature this month. Read More...

View article
A Timeline Playbook and More Thoughts on Facebook Ads
Social

A Timeline Playbook and More Thoughts on Facebook Ads

12y Christopher Heine

A Timeline Playbook and More Thoughts on Facebook ...

Industry players advance the discussion around new Facebook ad offerings. Read More...

View article
Facebook Page Insights Goes Real-Time
Analytics

Facebook Page Insights Goes Real-Time

12y Christopher Heine

Facebook Page Insights Goes Real-Time

Company addresses concerns about long lag times for engagement data. Read More...

View article