Facebook Offers Close-Up of New Premium and Mobile Ads
Social

Facebook Offers Close-Up of New Premium and Mobile Ads

12y Christopher Heine

Facebook Offers Close-Up of New Premium and Mobile...

Debuts four marketing products at NYC marketing event. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

12y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Execs: Embrace Social Media or Wither
Data insights

Execs: Embrace Social Media or Wither

12y Christopher Heine

Execs: Embrace Social Media or Wither

113 company leaders offer insights via a report from Forrester and Facebook. Read More...

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Twitter Ads Gain Mobile App Exposure
Social

Twitter Ads Gain Mobile App Exposure

12y Christopher Heine

Twitter Ads Gain Mobile App Exposure

Promoted Accounts and Promoted Tweets will reach on-the-go consumers. Read More...

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Facebook Marketing Conference: What's On Tap?
Social

Facebook Marketing Conference: What's On Tap?

12y Christopher Heine

Facebook Marketing Conference: What's On Tap?

Tomorrow's fMC may include ad product surprises. Read More...

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25% of Groupon Purchases Made Via Mobile
Data insights

25% of Groupon Purchases Made Via Mobile

12y Christopher Heine

25% of Groupon Purchases Made Via Mobile

Company's app eclipses 9 million user mark. Read More...

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Buddy Media Buys British Facebook Ads Developer
Marketing

Buddy Media Buys British Facebook Ads Developer

12y Christopher Heine

Buddy Media Buys British Facebook Ads Developer

Brighter Option buy includes expertise in global campaigns via social media. Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

12y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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Ford's Google+ Hangout Veers Into a #Fail
Social

Ford's Google+ Hangout Veers Into a #Fail

12y Christopher Heine

Ford's Google+ Hangout Veers Into a #Fail

Though the automotive giant deserves credit for experimental marketing. Read More...

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Fitness Brand Shoots for #Linsanity on Twitter
Social

Fitness Brand Shoots for #Linsanity on Twitter

12y Christopher Heine

Fitness Brand Shoots for #Linsanity on Twitter

Beachbody targets buzz surrounding basketball star Jeremy Lin. Read More...

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Twitter Snags 2 Google Ad Execs
Social

Twitter Snags 2 Google Ad Execs

12y Christopher Heine

Twitter Snags 2 Google Ad Execs

Stephen McIntyre and Shailesh Rao are tasked with increasing international ad sales. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

12y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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Facebook's Premium Ads Get A Facelift
Social

Facebook's Premium Ads Get A Facelift

12y Christopher Heine

Facebook's Premium Ads Get A Facelift

Upgrades reportedly coming at Feb. 29 media event. Read More...

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Dannon Tries a Spoonful of Digital
Media

Dannon Tries a Spoonful of Digital

12y Christopher Heine

Dannon Tries a Spoonful of Digital

Campaign underscores how brands continue to buy niche site sponsorships. Read More...

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Adidas Throws Twitter Bomb for 'RG3'
Marketing

Adidas Throws Twitter Bomb for 'RG3'

12y Christopher Heine

Adidas Throws Twitter Bomb for 'RG3'

Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Read More...

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Twitter's Self-Service Ads Lean on Amex at Launch
Social

Twitter's Self-Service Ads Lean on Amex at Launch

12y Christopher Heine

Twitter's Self-Service Ads Lean on Amex at Launch

SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

12y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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Facebook's Self-Serve Ads Can Now Target Hispanics
Marketing

Facebook's Self-Serve Ads Can Now Target Hispanics

12y Christopher Heine

Facebook's Self-Serve Ads Can Now Target Hispanics

Feature lets marketers auto-target 7.7 million Latino adults in the United States. Read More...

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Teleflora Orders Go MIA on Valentine's Day
Marketing

Teleflora Orders Go MIA on Valentine's Day

12y Christopher Heine

Teleflora Orders Go MIA on Valentine's Day

Super Bowl ad seemingly created too much response for the romantic holiday. Read More...

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Facebook Timeline Apps Increase Visits to Pinterest, Fab.com
Social

Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

12y Christopher Heine

Facebook Timeline Apps Increase Visits to Pinteres...

Social site claims big traffic increases for its social app launch partners. Read More...

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Deals Site Flies High at Fashion Week, Focuses on Social
Social

Deals Site Flies High at Fashion Week, Focuses on Social

12y Christopher Heine

Deals Site Flies High at Fashion Week, Focuses on ...

Ideeli has found its niche at the glamorous industry show. Read More...

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Zynga's Q4 Ad Revenue Jumped 230%
Social

Zynga's Q4 Ad Revenue Jumped 230%

12y Christopher Heine

Zynga's Q4 Ad Revenue Jumped 230%

Ad sales brought the social games publisher $74.5 million in 2011. Read More...

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Facebook Tests New Actions in Sponsored Stories
Social

Facebook Tests New Actions in Sponsored Stories

12y Christopher Heine

Facebook Tests New Actions in Sponsored Stories

Social context ads appear ripe for new verbs, more nuanced meanings. Read More...

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LivingSocial Opens Lavish Events Center
Social

LivingSocial Opens Lavish Events Center

12y Christopher Heine

LivingSocial Opens Lavish Events Center

Washington, D.C. hub is a gathering place for merchants and consumers. Read More...

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Kraft Voices Twitter Love for Valentine's Day
Social

Kraft Voices Twitter Love for Valentine's Day

12y Christopher Heine

Kraft Voices Twitter Love for Valentine's Day

CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Read More...

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Facebook Ads Still Pushing Super Bowl Spots
Social

Facebook Ads Still Pushing Super Bowl Spots

12y Christopher Heine

Facebook Ads Still Pushing Super Bowl Spots

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Read More...

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How Honda's Super Bowl Ads Got 12M Views
Automotive

How Honda's Super Bowl Ads Got 12M Views

12y Christopher Heine

How Honda's Super Bowl Ads Got 12M Views

Ad agency RPA describes what happened behind the scenes. Read More...

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