Heineken Runs Global Facebook Ads for Valentine's Day
Social

Heineken Runs Global Facebook Ads for Valentine's Day

12y Christopher Heine

Heineken Runs Global Facebook Ads for Valentine's ...

The romantic customizable campaign also includes a live YouTube event. Read More...

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Twitter Ads Pushed Komen Change of Heart
Marketing

Twitter Ads Pushed Komen Change of Heart

12y Christopher Heine

Twitter Ads Pushed Komen Change of Heart

Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week. Read More...

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Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Media

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

12y Christopher Heine

Pizza Hut, Amex Team Up on Foursquare for Super Bo...

Partnership offers game watchers a $5 rebate on pizzas. Read More...

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Facebook IPO Reveals $3.1B in Ad Sales Last Year
Social

Facebook IPO Reveals $3.1B in Ad Sales Last Year

12y Christopher Heine

Facebook IPO Reveals $3.1B in Ad Sales Last Year

Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Media

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

12y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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Insurer Targets NCAA Fans on National Signing Day
Financial Services

Insurer Targets NCAA Fans on National Signing Day

12y Christopher Heine

Insurer Targets NCAA Fans on National Signing Day

American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Read More...

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What NBC.com's Super Bowl Ad Packages Cost
Marketing

What NBC.com's Super Bowl Ad Packages Cost

12y Christopher Heine

What NBC.com's Super Bowl Ad Packages Cost

Brands receptive to live stream promotional opportunities, NBC says. Read More...

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NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Social

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

12y Christopher Heine

NBA TV Lets Facebook and Yahoo Users Pick Primetim...

Fans vote on five games, winning selection gets an 8 p.m. slot. Read More...

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ComScore: Facebook's Share of Display Ads Reaches 28%
Social

ComScore: Facebook's Share of Display Ads Reaches 28%

12y Christopher Heine

ComScore: Facebook's Share of Display Ads Reaches ...

Social giant increases lead over Yahoo. Read More...

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Facebook Ads Help NY Knicks Pack Watch Parties
Marketing

Facebook Ads Help NY Knicks Pack Watch Parties

12y Christopher Heine

Facebook Ads Help NY Knicks Pack Watch Parties

Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Read More...

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Super Bowl Ads Online: To Seed or Not to Seed?
Media

Super Bowl Ads Online: To Seed or Not to Seed?

12y Christopher Heine

Super Bowl Ads Online: To Seed or Not to Seed?

Marketers use digital to get most out of big game spends. But is it effective? Read More...

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Coke's Super Bowl Ads Will Change With the Game
Social

Coke's Super Bowl Ads Will Change With the Game

12y Christopher Heine

Coke's Super Bowl Ads Will Change With the Game

Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Read More...

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Facebook-Based Loyalty Program to be Tested by Major Chains
Social

Facebook-Based Loyalty Program to be Tested by Major Chains

12y Christopher Heine

Facebook-Based Loyalty Program to be Tested by Maj...

Taco Bell, Dunkin' Donuts, Quiznos, and Red Robin give Plink a whirl. Read More...

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New Yahoo CEO Focuses on Display After Q4 Sales Dip
Display Advertising

New Yahoo CEO Focuses on Display After Q4 Sales Dip

12y Christopher Heine

New Yahoo CEO Focuses on Display After Q4 Sales Di...

Overall revenue dropped 13 percent, the Internet giant said. Read More...

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Indy Welcomes Super Bowl Visitors With Social Media
Marketing

Indy Welcomes Super Bowl Visitors With Social Media

12y Christopher Heine

Indy Welcomes Super Bowl Visitors With Social Medi...

Host city will use team of 50 message makers. Read More...

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Facebook Commerce Player: 'Want' And 'Own' Buttons Increase Sales
Social

Facebook Commerce Player: 'Want' And 'Own' Buttons Increase Sales

12y Christopher Heine

Facebook Commerce Player: 'Want' And 'Own' Buttons...

Payvment credits new "actions" with doubling customer base. Read More...

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Report: Online Ads To Beat Print Spend For First Time
Ad Industry Metrics

Report: Online Ads To Beat Print Spend For First Time

12y Christopher Heine

Report: Online Ads To Beat Print Spend For First T...

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Read More...

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Constant Contact Purchases CardStar, Moves Into Mobile
Email

Constant Contact Purchases CardStar, Moves Into Mobile

12y Christopher Heine

Constant Contact Purchases CardStar, Moves Into Mo...

Longtime SMB marketing services provider continues to diversify. Read More...

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Amex's Digital Wallet Goes to China
Media

Amex's Digital Wallet Goes to China

12y Christopher Heine

Amex's Digital Wallet Goes to China

The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...

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Report: 31% of Display Ads Go Unseen
Data insights

Report: 31% of Display Ads Go Unseen

12y Christopher Heine

Report: 31% of Display Ads Go Unseen

ComScore study gives more favorable outlook for geo-targeting. Read More...

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Facebook Overtakes Orkut for No. 1 in Brazil
Audience

Facebook Overtakes Orkut for No. 1 in Brazil

12y Christopher Heine

Facebook Overtakes Orkut for No. 1 in Brazil

2011 was a huge growth year for Facebook in the South American nation. Read More...

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Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Social

Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'

12y Christopher Heine

Facebook Is Key As Doritos Reprises 'Crash The Sup...

Contest will decide the brand's commercial creative for the big game. Read More...

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CES Heralds TV-Digital Convergence: What Marketers Need to Know
Media

CES Heralds TV-Digital Convergence: What Marketers Need to Know

12y Christopher Heine

CES Heralds TV-Digital Convergence: What Marketers...

Yahoo, MySpace, and Google bid for advertisers' attention. Read More...

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Hulu Reports $420M in 2011 From Ads and Subscriptions
Media

Hulu Reports $420M in 2011 From Ads and Subscriptions

12y Christopher Heine

Hulu Reports $420M in 2011 From Ads and Subscripti...

Online video service claims 1,000 brand advertisers. Read More...

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Portlandia Gets Social Boost From Battlestar Galactica
Social

Portlandia Gets Social Boost From Battlestar Galactica

12y Christopher Heine

Portlandia Gets Social Boost From Battlestar Galac...

Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Read More...

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Facebook Begins News Feed Ads Rollout
Social

Facebook Begins News Feed Ads Rollout

12y Christopher Heine

Facebook Begins News Feed Ads Rollout

Promos are labeled as "Featured" to the user. Read More...

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Intel Buys Big Twitter Ads to Push CES Presence
Social

Intel Buys Big Twitter Ads to Push CES Presence

12y Christopher Heine

Intel Buys Big Twitter Ads to Push CES Presence

Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Read More...

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