Applebee's: Facebook Bested Other Digital Ads
Social

Applebee's: Facebook Bested Other Digital Ads

12y Christopher Heine

Applebee's: Facebook Bested Other Digital Ads

Restaurant brand added 70,000 fans/likes last week. Read More...

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Conde Nast Print Ads to Feature Mobile E-commerce
Media

Conde Nast Print Ads to Feature Mobile E-commerce

12y Christopher Heine

Conde Nast Print Ads to Feature Mobile E-commerce

Glamour offers a peek into emerging cross-channel innovation. Read More...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

12y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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Millennial Media Files IPO, Marks Mobile Ad Sales Growth
Media

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

12y Christopher Heine

Millennial Media Files IPO, Marks Mobile Ad Sales ...

Mobile ad network reported $69.1 million in revenue during the first nine months of 2011. Read More...

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Walmart Buys Mobile Developer Small Society
Media

Walmart Buys Mobile Developer Small Society

12y Christopher Heine

Walmart Buys Mobile Developer Small Society

Retailer's @WalmartLabs initiative continues to expand. Read More...

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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Media

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

12y Christopher Heine

How Amex, Foursquare, and Others Advanced the Digi...

After a year of innovation, next year promises more mobile payment disruption. Read More...

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Cheezburger Turns Up Tweet Heat on GoDaddy
Data insights

Cheezburger Turns Up Tweet Heat on GoDaddy

12y Christopher Heine

Cheezburger Turns Up Tweet Heat on GoDaddy

UPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Read More...

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Xbox Shelves Dance App at Last Minute
Media

Xbox Shelves Dance App at Last Minute

12y Christopher Heine

Xbox Shelves Dance App at Last Minute

App has to wait till next year to deck the halls. Read More...

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Update: Xbox Holidays App Cuts A Rug
Media

Update: Xbox Holidays App Cuts A Rug

12y Christopher Heine

Update: Xbox Holidays App Cuts A Rug

The Xbox app launch was delayed at the last minute. Read More...

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Facebook Brings Ads to the News Feed
Social

Facebook Brings Ads to the News Feed

12y Christopher Heine

Facebook Brings Ads to the News Feed

Sponsored Stories get increased social reach. Read More...

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IKEA Wants Facebook Fans to Bring Friends to Stores
Social

IKEA Wants Facebook Fans to Bring Friends to Stores

12y Christopher Heine

IKEA Wants Facebook Fans to Bring Friends to Store...

Retailer's early 2012 effort combines individual stores with like-gating and philanthropy. Read More...

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Facebook Tests Consumer-to-Brand Messaging
Social

Facebook Tests Consumer-to-Brand Messaging

12y Christopher Heine

Facebook Tests Consumer-to-Brand Messaging

Experiments in social CRM continue for marketers. Read More...

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Lowe's Brouhaha: Muslim Marketing Players React
Marketing

Lowe's Brouhaha: Muslim Marketing Players React

12y Christopher Heine

Lowe's Brouhaha: Muslim Marketing Players React

It's a "teachable moment," they say. Read More...

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Diageo's Facebook Deal Gets Real In Time for Holidays
Display Advertising

Diageo's Facebook Deal Gets Real In Time for Holidays

12y Christopher Heine

Diageo's Facebook Deal Gets Real In Time for Holid...

Johnnie Walker, Smirnoff, and other brands are lighting up Facebook like lights on a Christmas tree. Read More...

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Facebook's 2011 Ad Sales Took No Pity on Portals
Social

Facebook's 2011 Ad Sales Took No Pity on Portals

12y Christopher Heine

Facebook's 2011 Ad Sales Took No Pity on Portals

Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Read More...

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Facebook Tests Couponing Ads
Social

Facebook Tests Couponing Ads

12y Christopher Heine

Facebook Tests Couponing Ads

It's a premium-level unit being trialed by a limited number of brands. Read More...

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Report: Facebook Will Have Mobile Ads By March
Social

Report: Facebook Will Have Mobile Ads By March

12y Christopher Heine

Report: Facebook Will Have Mobile Ads By March

Digital giant looks to further monetize its networking service. Read More...

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Zappos Runs '12 Days of Twitter' for Holidays
Social

Zappos Runs '12 Days of Twitter' for Holidays

12y Christopher Heine

Zappos Runs '12 Days of Twitter' for Holidays

Though @Zappos account collects cobwebs. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K
Marketing

Groupon's Big Deal: Worldwide Trip for $10K and $20K

12y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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19 Brands Get New Twitter Pages in Time For Holidays
Social

19 Brands Get New Twitter Pages in Time For Holidays

12y Christopher Heine

19 Brands Get New Twitter Pages in Time For Holida...

Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...

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Virgin America's Google Offer Caps a Very Digital 2011
Marketing

Virgin America's Google Offer Caps a Very Digital 2011

12y Christopher Heine

Virgin America's Google Offer Caps a Very Digital ...

Flight vouchers sold out within hours today. Read More...

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Twitter Unveils Mobile Ads And Better Brand Pages
Social

Twitter Unveils Mobile Ads And Better Brand Pages

12y Christopher Heine

Twitter Unveils Mobile Ads And Better Brand Pages

Marketing implications of the site's overhaul. Read More...

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Heineken and Facebook Pen Marketing Deal
Social

Heineken and Facebook Pen Marketing Deal

12y Christopher Heine

Heineken and Facebook Pen Marketing Deal

As with previous partnerships, Facebook will consult with the brewing giant on how to leverage its platform. Read More...

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Facebook's Subscribe Button Takes on Twitter
Social

Facebook's Subscribe Button Takes on Twitter

12y Christopher Heine

Facebook's Subscribe Button Takes on Twitter

Another means of content distribution for celebrities, reporters, and other high profile individuals. Read More...

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Buddy Media Taps ComScore to Bolster Data Platform
Social

Buddy Media Taps ComScore to Bolster Data Platform

12y Christopher Heine

Buddy Media Taps ComScore to Bolster Data Platform

Clients like Ford and Sony should get improved demographic information and social marketing analytics. Read More...

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Geo-Social Usage Up 3X, But Still Not at Scale
Data insights

Geo-Social Usage Up 3X, But Still Not at Scale

12y Christopher Heine

Geo-Social Usage Up 3X, But Still Not at Scale

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Read More...

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Here's What a Twitter Follower Costs
Social

Here's What a Twitter Follower Costs

12y Christopher Heine

Here's What a Twitter Follower Costs

Memo lists rates for Promoted Tweets and Promoted Accounts. Read More...

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