Shatner Back in Priceline TV Spots
Media

Shatner Back in Priceline TV Spots

22y Christopher Saunders

Shatner Back in Priceline TV Spots

Shades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Read More...

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SeaChange Helps Cox Enter Digital Ad Age
Media

SeaChange Helps Cox Enter Digital Ad Age

22y Christopher Saunders

SeaChange Helps Cox Enter Digital Ad Age

Technology from the Maynard, Mass., firm allows the cable operator insert local ads on its digital networks. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

22y Christopher Saunders

IAR Bits and Bytes

AOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Read More...

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AOL Names Cross-Media Marketing Head
Media

AOL Names Cross-Media Marketing Head

22y Christopher Saunders

AOL Names Cross-Media Marketing Head

The company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Read More...

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SparkLIST Questions Highlight Web Security Woes
Media

SparkLIST Questions Highlight Web Security Woes

22y Christopher Saunders

SparkLIST Questions Highlight Web Security Woes

As the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Read More...

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Study: At-Work Internet Usage Increases
Media

Study: At-Work Internet Usage Increases

22y Christopher Saunders

Study: At-Work Internet Usage Increases

That's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Read More...

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In Varying Degrees, Web Sites to Go Dark for Sept. 11
Media

In Varying Degrees, Web Sites to Go Dark for Sept. 11

22y Christopher Saunders

In Varying Degrees, Web Sites to Go Dark for Sept....

Publishers differ on how to observe the tragedy's anniversary while juggling advertising, but consensus remains on addressing the attacks' anniversary...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

22y Christopher Saunders

IAR Bits and Bytes

Engage Debuts PromoPlanner 2.0; Dutch ISP to Support Habeas; FusionQuest Launches Affiliate Solution. Read More...

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Coremetrics Offers Profitability Reporting
Media

Coremetrics Offers Profitability Reporting

22y Christopher Saunders

Coremetrics Offers Profitability Reporting

It's the latest product update in the competitive site traffic metrics field, as players concentrate on tuning their solutions to provide more actiona...

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Engage Reorganizes Finances, Executive Team
Media

Engage Reorganizes Finances, Executive Team

22y Christopher Saunders

Engage Reorganizes Finances, Executive Team

A new CEO will oversee the company's emergence from under the CMGI umbrella. Read More...

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E-Loan Bets on Television
Media

E-Loan Bets on Television

22y Christopher Saunders

E-Loan Bets on Television

The online lender expands its cable ad campaign as financial dot-coms continue to show a willingness to spend on TV ads. Read More...

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Web Leads in Reaching Business Execs
Ad Industry Metrics

Web Leads in Reaching Business Execs

22y Christopher Saunders

Web Leads in Reaching Business Execs

NetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Re...

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MediaPort Closes Up Shop
Media

MediaPort Closes Up Shop

22y Christopher Saunders

MediaPort Closes Up Shop

The failure comes in spite of support from the big ad agency groups, in another bust for the Internet-based media transaction niche. Read More...

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eUniverse Buys List Broker
Media

eUniverse Buys List Broker

22y Christopher Saunders

eUniverse Buys List Broker

The acquisition of ResponseBase continues efforts to secure a wider distribution for the Web publisher's paid sites. Read More...

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Study: Web Leads in Reaching Business Execs
Media

Study: Web Leads in Reaching Business Execs

22y Christopher Saunders

Study: Web Leads in Reaching Business Execs

NetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Re...

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Internet Ad Market Drags Down America Online
Media

Internet Ad Market Drags Down America Online

22y Christopher Saunders

Internet Ad Market Drags Down America Online

Although the company as a whole will perform about as expected for 2002, predictions for America Online are sinking. Read More...

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20% of U.S. Feels Web Is "Essential"
Audience

20% of U.S. Feels Web Is "Essential"

22y Christopher Saunders

20% of U.S. Feels Web Is "Essential"

Internet media – including the beleaguered streaming sector– continues growing in importance to consumers, according to Arbitron and Edison. Read More...

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Study: 20% of U.S. Feels Web Is 'Essential'
Media

Study: 20% of U.S. Feels Web Is 'Essential'

22y Christopher Saunders

Study: 20% of U.S. Feels Web Is 'Essential'

Internet media -- including the beleaguered streaming sector -- continues growing in importance to consumers, according to Arbitron and Edison. Read M...

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Knowledge Networks Lands $15.5 Million
Media

Knowledge Networks Lands $15.5 Million

22y Christopher Saunders

Knowledge Networks Lands $15.5 Million

The financing comes amid growing competition in the crowded Web analysis space. Read More...

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BMW Films Hit Hollywood, Courtesy of Microsoft
Media

BMW Films Hit Hollywood, Courtesy of Microsoft

22y Christopher Saunders

BMW Films Hit Hollywood, Courtesy of Microsoft

The automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format...

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Study: Pop-Ups Not So Prevalent
Media

Study: Pop-Ups Not So Prevalent

22y Christopher Saunders

Study: Pop-Ups Not So Prevalent

They represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertiser...

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New AOL CEO Looks to Sweep Clean
Media

New AOL CEO Looks to Sweep Clean

22y Christopher Saunders

New AOL CEO Looks to Sweep Clean

Changes will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...

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Ad-Heavy Sites Spur Consumer Ire
Ad Industry Metrics

Ad-Heavy Sites Spur Consumer Ire

22y Christopher Saunders

Ad-Heavy Sites Spur Consumer Ire

Web surfers say they look down on brands that advertise on cluttered sites, according to a survey. Read More...

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Study: Ad-Heavy Sites Spur Consumer Ire
Media

Study: Ad-Heavy Sites Spur Consumer Ire

22y Christopher Saunders

Study: Ad-Heavy Sites Spur Consumer Ire

Web surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...

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WebSideStory Launches New HitBox
Media

WebSideStory Launches New HitBox

22y Christopher Saunders

WebSideStory Launches New HitBox

The move comes as Web analytics players look to beef up ROI reporting. Read More...

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Eddie Bauer Launches New Interactive Effort
Media

Eddie Bauer Launches New Interactive Effort

22y Christopher Saunders

Eddie Bauer Launches New Interactive Effort

Designed by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

22y Christopher Saunders

IAR Bits and Bytes

Dell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Read More...

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