ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting next week from September 29 to October 1, 2015.
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign.
Modern marketers embrace analytics as critical to their business operations - that's a given.
CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused.
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
