ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will focus on Content Marketing, starting next week from September 29 to October 1, 2015.
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Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign.
Modern marketers embrace analytics as critical to their business operations - that's a given.
CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused.