Competitive intelligence is a hot topic, but how are small businesses using this data to grow?
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In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe.
Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy?
In the coming year, marketing will continue to evolve, while data will be more important than ever.
ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova.