The Importance of Risk Communication for Search Marketers
Search

The Importance of Risk Communication for Search Marketers

10y Team ClickZ

The Importance of Risk Communication for Search Ma...

When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Read More...

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How Trust Signals Can Double Your Conversions
Conference Coverage

How Trust Signals Can Double Your Conversions

10y Team ClickZ

How Trust Signals Can Double Your Conversions

In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing o...

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Sponsored Article: Smart Data in the Big Data Era
Conference Coverage

Sponsored Article: Smart Data in the Big Data Era

10y Team ClickZ

Sponsored Article: Smart Data in the Big Data Era

Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The techno...

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The New SEO: How to Create Hummingbird-Friendly Content
Conference Coverage

The New SEO: How to Create Hummingbird-Friendly Content

10y Team ClickZ

The New SEO: How to Create Hummingbird-Friendly Co...

Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Read More...

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Enterprise Brands Need a Search Center of Excellence
Conference Coverage

Enterprise Brands Need a Search Center of Excellence

10y Team ClickZ

Enterprise Brands Need a Search Center of Excellen...

A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inco...

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Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts
Conference Coverage

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Pr...

10y Team ClickZ

Retail PPC: 3 Key Considerations When Choosing a S...

In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...

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5 Ways to Drive Conversions Through Social Proof
Conference Coverage

5 Ways to Drive Conversions Through Social Proof

10y Team ClickZ

5 Ways to Drive Conversions Through Social Proof

Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social pro...

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#CZLNY Preview: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY Preview: Engaging Customers With Interactive Video

10y Team ClickZ

#CZLNY Preview: Engaging Customers With Interactiv...

ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...

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Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal
Marketing

Reputation Monitoring & Management Tips With ClickZ Live New York Keyno...

10y Team ClickZ

Reputation Monitoring & Management Tips With C...

Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...

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Happy Holidays from ClickZ!
Media

Happy Holidays from ClickZ!

10y Team ClickZ

Happy Holidays from ClickZ!

As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you al...

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Sponsored Article: Game on- Turning the Lights on With Viewability
Media

Sponsored Article: Game on- Turning the Lights on With Viewability

10y Team ClickZ

Sponsored Article: Game on- Turning the Lights on ...

Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players,...

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Sponsored Article: Online Video Advertising - Entering Our Teenage Years
Media

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

10y Team ClickZ

Sponsored Article: Online Video Advertising - Ente...

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...

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Sponsored Article: The Case of the Disappearing Video Ad
Media

Sponsored Article: The Case of the Disappearing Video Ad

10y Team ClickZ

Sponsored Article: The Case of the Disappearing Vi...

Vindico says video publishers may be playing hide-and-seek with your ads. Read More...

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56% Plan to Use Social Media Analytics in 2012
Media

56% Plan to Use Social Media Analytics in 2012

11y Team ClickZ

56% Plan to Use Social Media Analytics in 2012

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...

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In Memoriam: ClickZ Contributor Ron Jones
Search

In Memoriam: ClickZ Contributor Ron Jones

12y Team ClickZ

In Memoriam: ClickZ Contributor Ron Jones

Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Read More...

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ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012
Marketing

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

12y Team ClickZ

ClickZ/Google Analytics Survey: Mobile Marketing &...

Enter to win a free iPad, free passes to SES San Francisco. Read More...

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Zynga's Ad Revenue Climbs to $28.2M, up 117%
Social

Zynga's Ad Revenue Climbs to $28.2M, up 117%

12y Team ClickZ

Zynga's Ad Revenue Climbs to $28.2M, up 117%

Social game developer sees total revenue reach $320.1M during Q1 2012. Read More...

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Marketo Acquires Crowd Factory
Social

Marketo Acquires Crowd Factory

12y Team ClickZ

Marketo Acquires Crowd Factory

Marketing automation company acquires developer of social campaign management tool. Read More...

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ClickZ Promotes Kate Kaye, Christopher Heine
Media

ClickZ Promotes Kate Kaye, Christopher Heine

12y Team ClickZ

ClickZ Promotes Kate Kaye, Christopher Heine

Journalists named to new roles covering digital marketing and advertising. Read More...

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Condom Maker Promotes… Sex
Social

Condom Maker Promotes… Sex

12y Team ClickZ

Condom Maker Promotes… Sex

LifeStyles' new campaign, "This Changes Everything," features attractive models online, offline, and in person. Read More...

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11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Marketing

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

12y Team ClickZ

11 Most Popular ClickZ Columns in '11: Social Mark...

And lessons in leadership from Steve Jobs. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

12y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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Mashable, ClickZ Team up on Content Syndication, Social Sharing
Media

Mashable, ClickZ Team up on Content Syndication, Social Sharing

12y Team ClickZ

Mashable, ClickZ Team up on Content Syndication, S...

Mashable to bring the best of ClickZ to its readers; ClickZ readers get to tap Mashable's social sharing tools. Read More...

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The Brilliance of Steve Jobs: A Tribute
Marketing

The Brilliance of Steve Jobs: A Tribute

13y Team ClickZ

The Brilliance of Steve Jobs: A Tribute

The marketer, technologist, and designer influences a generation of marketers and entrepreneurs. Read More...

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ClickZ Connected Marketing Awards 2011 Winners Announced
Marketing

ClickZ Connected Marketing Awards 2011 Winners Announced

13y Team ClickZ

ClickZ Connected Marketing Awards 2011 Winners Ann...

Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...

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Webtrends Acquires Real-Time Analytics Firm
Actionable Analysis

Webtrends Acquires Real-Time Analytics Firm

13y Team ClickZ

Webtrends Acquires Real-Time Analytics Firm

Technology tracks page views, shares, site referrers in real-time. Read More...

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ClickZ Wins 2 National Business Media Awards
Media

ClickZ Wins 2 National Business Media Awards

13y Team ClickZ

ClickZ Wins 2 National Business Media Awards

ClickZ News, Politics & Advocacy sections score Azbee Awards of Excellence. Read More...

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