When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad.
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In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing online conversion rates.
Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really matters in the Big Data era.
Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings.
A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units.