The quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that helps customers determine whether they wantto do business with that company.
Market forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or even come close to being a market winner.
Does your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospect's management approved a budget? Web qualification may give you the answers.
The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken place. That's too bad. Because there's probably a correlation between measuring correlation and increasing revenue.
Too few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how consumers rate the importance of product features serve a single motivation: How do I benefit?
