The quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that helps customers determine whether they wantto do business with that company.
Market forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or even come close to being a market winner.
Does your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospect's management approved a budget? Web qualification may give you the answers.
The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken place. That's too bad. Because there's probably a correlation between measuring correlation and increasing revenue.
Too few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how consumers rate the importance of product features serve a single motivation: How do I benefit?
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
Over the last few years, the increasing accessibility of programmatic advertising technology has led to a desire for brands to bring their programmatic in-house. But moving programmatic in-house can be a complex process, and needs to be financially viable. Here are 3 questions brands should ask themselves before making the change.
Big banks might have been too big to fail, but they’re not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here’s how traditional banks are fighting back and attempting to convince their customers to stay put.
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
