Direct marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleOffline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...
View articleThis is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...
View articleWill personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleMarketers have a lot of data at their disposal. They've got demographic data, purchase history data, and web tracking data. And that's just for starte...
View articleYou think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleVoice portals, a new class of audio interface web sites, have recently come on the scene. They're not web sites in the normal sense because they're de...
View articleWhen big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...
View articleMost of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleThe bogus Emulex press release sent by email and distributed over the wires wreaked havoc on the company's share prices and highlighted security weakn...
View articleHave you ever had a customer who was too eager to buy? Prospective customers can become so excited about finding a product or service with features th...
View articleOne of the things that's lacking on so many corporate web sites is a personal touch that humanizes the site. Many times a founder is associated with t...
View articleThe cost of acquiring a new customer in a business-to- business environment has always been high when compared to consumer sales. Several in-person sa...
View articleThere are many things web marketers can do to improve web site performance. Ideas for improvements range from running targeted banner ads to adding we...
View articleHave you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...
View articleRemember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...
View articleKeeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But deciding to honor those preferences may be an ...
View articleYour web site reaches people in multiple target markets as it conveys information about your products and services. Yet, when it comes to web sites, o...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleThe web allows us to track practically everything a user does. But this is a good-news/bad-news situation. The good news is that we can capture a trem...
View articleCreating a new name for a business or product used to be simple but that was before the web came along. Today, the starting point for many entrepreneu...
View articleHandheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articleWe've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...
View articleAfter generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
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