How to Measure the Effectiveness of Email Newsletter Ads
Marketing

How to Measure the Effectiveness of Email Newsletter Ads

23y Cliff Allen

How to Measure the Effectiveness of Email Newslett...

Direct marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...

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Online Event Marketing Strategies
Marketing

Online Event Marketing Strategies

23y Cliff Allen

Online Event Marketing Strategies

Offline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...

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The 2000 Holiday Season: Are You Ready?
Marketing

The 2000 Holiday Season: Are You Ready?

23y Cliff Allen

The 2000 Holiday Season: Are You Ready?

This is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...

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Quick and Easy Personalization
Marketing

Quick and Easy Personalization

24y Cliff Allen

Quick and Easy Personalization

Will personalization increase your ROI? Could be. You can take quick and easy steps to find out. Read More...

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Online Grocery Stores: A Marketing Lesson in the Making
Marketing

Online Grocery Stores: A Marketing Lesson in the Making

24y Cliff Allen

Online Grocery Stores: A Marketing Lesson in the M...

When neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...

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Mapping Customer Attitudes
Marketing

Mapping Customer Attitudes

24y Cliff Allen

Mapping Customer Attitudes

Marketers have a lot of data at their disposal. They've got demographic data, purchase history data, and web tracking data. And that's just for starte...

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Do Web Enhancements Pay Off?
Marketing

Do Web Enhancements Pay Off?

24y Cliff Allen

Do Web Enhancements Pay Off?

You think personalization is a sure-fire way to increase profits? It might be. After all, it costs less to keep a customer than to attract one in the ...

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Tell a Story to Engage Your Audience
Marketing

Tell a Story to Engage Your Audience

24y Cliff Allen

Tell a Story to Engage Your Audience

Telling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...

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Voice Portals Target a Mobile Audience
Marketing

Voice Portals Target a Mobile Audience

24y Cliff Allen

Voice Portals Target a Mobile Audience

Voice portals, a new class of audio interface web sites, have recently come on the scene. They're not web sites in the normal sense because they're de...

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Harnessing the Power of Interactive Video
Marketing

Harnessing the Power of Interactive Video

24y Cliff Allen

Harnessing the Power of Interactive Video

When big-name entertainment web sites announce huge layoffs or fold up entirely, you have to wonder what's wrong with that segment of the business. Is...

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Why Do They Buy?
Marketing

Why Do They Buy?

24y Cliff Allen

Why Do They Buy?

Most of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...

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Fake News Release Costs Investors Millions
Marketing

Fake News Release Costs Investors Millions

24y Cliff Allen

Fake News Release Costs Investors Millions

The bogus Emulex press release sent by email and distributed over the wires wreaked havoc on the company's share prices and highlighted security weakn...

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Speed Bumps for Impulse Buyers
Marketing

Speed Bumps for Impulse Buyers

24y Cliff Allen

Speed Bumps for Impulse Buyers

Have you ever had a customer who was too eager to buy? Prospective customers can become so excited about finding a product or service with features th...

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Put a Human Face on Your Corporate Image
Marketing

Put a Human Face on Your Corporate Image

24y Cliff Allen

Put a Human Face on Your Corporate Image

One of the things that's lacking on so many corporate web sites is a personal touch that humanizes the site. Many times a founder is associated with t...

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Private Access for Key Customers
Marketing

Private Access for Key Customers

24y Cliff Allen

Private Access for Key Customers

The cost of acquiring a new customer in a business-to- business environment has always been high when compared to consumer sales. Several in-person sa...

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Enhancing Web Site Performance
Marketing

Enhancing Web Site Performance

24y Cliff Allen

Enhancing Web Site Performance

There are many things web marketers can do to improve web site performance. Ideas for improvements range from running targeted banner ads to adding we...

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Free on the Net
Marketing

Free on the Net

24y Cliff Allen

Free on the Net

Have you ever wondered if web merchants will continue to give away free and discounted products and services forever? The idea of giving something awa...

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The Web-to-Print Connection
Marketing

The Web-to-Print Connection

24y Cliff Allen

The Web-to-Print Connection

Remember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...

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Converting Subscribers to HTML
Marketing

Converting Subscribers to HTML

24y Cliff Allen

Converting Subscribers to HTML

Keeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But deciding to honor those preferences may be an ...

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Promote Productivity With a Corporate Portal
Marketing

Promote Productivity With a Corporate Portal

24y Cliff Allen

Promote Productivity With a Corporate Portal

Your web site reaches people in multiple target markets as it conveys information about your products and services. Yet, when it comes to web sites, o...

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Leaving Tracks
Marketing

Leaving Tracks

24y Cliff Allen

Leaving Tracks

We all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...

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Tracking Traffic
Marketing

Tracking Traffic

24y Cliff Allen

Tracking Traffic

The web allows us to track practically everything a user does. But this is a good-news/bad-news situation. The good news is that we can capture a trem...

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The Name Game
Marketing

The Name Game

24y Cliff Allen

The Name Game

Creating a new name for a business or product used to be simple but that was before the web came along. Today, the starting point for many entrepreneu...

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Palmtop Targeting
Marketing

Palmtop Targeting

24y Cliff Allen

Palmtop Targeting

Handheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...

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Tip the Scales in Your Favor With Product Differentiation
Marketing

Tip the Scales in Your Favor With Product Differentiation

24y Cliff Allen

Tip the Scales in Your Favor With Product Differen...

We've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...

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One-to-One Web Presentations
Marketing

One-to-One Web Presentations

24y Cliff Allen

One-to-One Web Presentations

After generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...

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Web Site Design: Are We Doing It Right?
Marketing

Web Site Design: Are We Doing It Right?

24y Cliff Allen

Web Site Design: Are We Doing It Right?

Over the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...

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