Shifting Sands in the Mobile Marketing Arena
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Shifting Sands in the Mobile Marketing Arena

15y Courtney Acuff

Shifting Sands in the Mobile Marketing Arena

Three developments that should be on the radar of digital advertising executives. Read More...

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Unofficial Review: Android Fanboy
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Unofficial Review: Android Fanboy

15y Courtney Acuff

Unofficial Review: Android Fanboy

A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Read More...

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When a Map is No Longer Just a Map
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When a Map is No Longer Just a Map

16y Courtney Acuff

When a Map is No Longer Just a Map

Visa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Read More...

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Bringing Voice, Data Together
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Bringing Voice, Data Together

16y Courtney Acuff

Bringing Voice, Data Together

It no longer makes sense to have one program devoted to mobile voice services and a second for data. Read More...

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What Does Mobile's Future Look Like?
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What Does Mobile's Future Look Like?

16y Courtney Acuff

What Does Mobile's Future Look Like?

What will advertising role really be for the mobile platform 10 or so years down the road? Read More...

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What's in a Mobile Number?
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What's in a Mobile Number?

16y Courtney Acuff

What's in a Mobile Number?

There are 262 million U.S. mobile subscribers, and next year 54 percent of 8 to 12 year olds will have a mobile phone. But what does that mean ? Read ...

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The Sounds of Mobile Silence at a Music Fest
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The Sounds of Mobile Silence at a Music Fest

16y Courtney Acuff

The Sounds of Mobile Silence at a Music Fest

What happens when a mobile service provider sponsors an event, but service is spotty? Explain that to Mom. Read More...

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The Dark Knight: Smart Marketing or Mobile Disenfranchisement?
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The Dark Knight: Smart Marketing or Mobile Disenfranchisement?

16y Courtney Acuff

The Dark Knight: Smart Marketing or Mobile Disenfr...

Is the Verizon-Nokia "Dark Knight" tie-in evidence of smart marketing or simply a turnoff for those being left out? Read More...

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Utilize Mobile Ads Right
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Utilize Mobile Ads Right

16y Courtney Acuff

Utilize Mobile Ads Right

WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Read More...

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Crowd Participation in Mobile Marketing
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Crowd Participation in Mobile Marketing

16y Courtney Acuff

Crowd Participation in Mobile Marketing

Are you educating less-than-savvy mobile users on how to participate in your mobile conversation? Read More...

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In Mobile, Success Comes From Something Simple
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In Mobile, Success Comes From Something Simple

16y Courtney Acuff

In Mobile, Success Comes From Something Simple

A mobile gaming company takes advantage of the cell phone's most basic and simplest features. Read More...

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Apple's iPhone: The Second Coming
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Apple's iPhone: The Second Coming

16y Courtney Acuff

Apple's iPhone: The Second Coming

Rumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing? Read More...

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It Takes a Village to Grow the Mobile Space
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It Takes a Village to Grow the Mobile Space

16y Courtney Acuff

It Takes a Village to Grow the Mobile Space

To grow mobile marketing, everyone concerned must have a voice in its upbringing, not just the watchdogs. Read More...

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Understanding the Mobile Marketing Ecosystem
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Understanding the Mobile Marketing Ecosystem

16y Courtney Acuff

Understanding the Mobile Marketing Ecosystem

A look at six interconnected entities and each one's distinct partners and roles. Read More...

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The Reinvention of Search
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The Reinvention of Search

16y Courtney Acuff

The Reinvention of Search

Two new mobile search products help alter how we navigate our physical environment. Read More...

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Mobile March Madness
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Mobile March Madness

16y Courtney Acuff

Mobile March Madness

Mobilizing connections with people -- and content. Read More

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Simplify Your Life With One Mobile Device
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Simplify Your Life With One Mobile Device

16y Courtney Acuff

Simplify Your Life With One Mobile Device

How ending a long-term relationship with one device brings bliss. Read More...

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Mobile Messages That Resonate
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Mobile Messages That Resonate

16y Courtney Acuff

Mobile Messages That Resonate

If mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Read More...

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Using Mobile to Overcome the Dreaded Blue Screen
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Using Mobile to Overcome the Dreaded Blue Screen

16y Courtney Acuff

Using Mobile to Overcome the Dreaded Blue Screen

A firsthand lesson in how the mobile Web has matured. Read More...

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Mobile Marketers Should Show by Example
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Mobile Marketers Should Show by Example

16y Courtney Acuff

Mobile Marketers Should Show by Example

Verizon makes a smart appearance in CW's "Gossip Girl." Read More...

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Face It, Mobile Marketers, You're Not Normal
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Face It, Mobile Marketers, You're Not Normal

16y Courtney Acuff

Face It, Mobile Marketers, You're Not Normal

It's time marketers focused on the "average" mobile consumer. Read More...

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Obama Gets Mobile Right
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Obama Gets Mobile Right

16y Courtney Acuff

Obama Gets Mobile Right

The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Read More...

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College Bowl Games as Seen on...Mobile?
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College Bowl Games as Seen on...Mobile?

16y Courtney Acuff

College Bowl Games as Seen on...Mobile?

A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Read More...

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Mobile Advertising: Off-the-Shelf or Custom?
Media

Mobile Advertising: Off-the-Shelf or Custom?

16y Courtney Acuff

Mobile Advertising: Off-the-Shelf or Custom?

Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this pro...

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Connectedness: Are You Addicted?
Media

Connectedness: Are You Addicted?

16y Courtney Acuff

Connectedness: Are You Addicted?

Confessions of a marketer who loves her social network served up on a BlackBerry. Read More...

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Camera Phone Photos: Wired or Tired?
Media

Camera Phone Photos: Wired or Tired?

16y Courtney Acuff

Camera Phone Photos: Wired or Tired?

Without standards and participation from all operators and carriers, a new behavior can't efficiently be taught. Read More...

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Who's Responsible for Creating Mobile Content?
Media

Who's Responsible for Creating Mobile Content?

16y Courtney Acuff

Who's Responsible for Creating Mobile Content?

A study shows over 90 percent of the top 1,000 U.S. brands don't have a mobile Web presence of any kind. What does this mean for brands and their agen...

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