The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleLocation-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...
View articleWhat are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Read More...
View articleSEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...
View articleThe year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...
View articleMarketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy...
View articleIt's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View articleNow that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. R...
View articleGoogle will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt...
View articleExcel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site perf...
View articleThe two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Read More...
View articleHere are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the be...
View articleGoogle Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benef...
View articleWhen video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than ...
View articleHow will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should...
View articleGoogle dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Pengui...
View articlePageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and ...
View articleSEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing ...
View articleMarketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via...
View articleMarketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Read More...
View articleIf it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...
View articleFor organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit...
View articleThere are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encou...
View articleWith proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations...
View articleThe core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Read...
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