The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt?
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Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy?
It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results.
Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts.
Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next.