The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making.
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Although Twitter's losses increased in Q2 as well, the platform's share price rocketed up more than 20 percent as investors were soothed by its growth.
Data shows more impressions from devices that are running from the Google Android operating system.
Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow.
LinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social network expand its growing professional content and its talent solutions products.